ByteDance's Seedance 2.0 AI video generator sparks Hollywood outcry after viral clip

midian182

midian182

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A hot potato: Many AI-generated videos can be hard to distinguish from the real thing, and it's about to become even more difficult. ByteDance's Seedance 2.0 model has already created a clip so realistic that a screenwriter behind blockbusters such as Deadpool has warned, "it's likely over for us." But Hollywood groups are fighting back with legal threats over copyright infringement.

ByteDance launched Seedance 2.0 in China earlier this week for users of its Jianying app. Currently able to generate 15-second clips, the company says it will soon be available globally for users of its CapCut app.

You might have seen the Seedance 2.0 video that's receiving all the attention: Irish director Ruairí Robinson's post showing AI versions of Tom Cruise and Brad Pitt fighting on a rooftop in a post-apocalyptic wasteland. An X user said the video was created a 2 line prompt in seedance 2.

Rhett Reese, screenwriter of Deadpool, Deadpool 2, Zombieland, and many other big hits, responded to the video with the line, "I hate to say it. It's likely over for us."

The Motion Picture Association issued its own statement from CEO Charles Rivkin, who demanded that ByteDance immediately cease its "infringing activity."

"In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of US copyrighted works on a massive scale," Rivkin said. "By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs."

Other Hollywood groups have joined in the condemnation. Actors union SAG-AFTRA said, "The infringement includes the unauthorized use of our members' voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood."

"Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent. Responsible AI development demands responsibility, and that is nonexistent here," the union continued.

The Human Artistry Campaign, which is backed by Hollywood unions and trade groups, said Seedance 2.0 was "an attack on every creator around the world."

Paramount's response to the Cruise/Pitt AI clip was to send a cease-and-desist letter to ByteDance alleging "blatant infringement" of its intellectual property.

Paramount's letter was sent a day after Disney sent its own cease-and-desist letter to ByteDance, claiming the Chinese giant's AI tools are making available "a pirated library of Disney's copyrighted characters from Star Wars, Marvel, and other Disney franchises, as if Disney's coveted intellectual property were free public domain clip art."

Disney previously warned Character.ai and Google for using its intellectual properties in their AI models. The entertainment firm isn't opposed to its characters being used this way – as long as it gets paid: Disney signed a $1 billion deal with OpenAI to bring Mickey, Marvel, and more to the generative video platform in December.

In the last few hours, ByteDance has said it will strengthen safeguards on Seedance 2.0 following the backlash. "We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users." It added that the company "respects intellectual property rights and we have heard the concerns regarding Seedance 2.0."

As AI videos become increasingly realistic, concerns extend beyond copyright infringement. Potential job losses, the creation of illegal content, and declines in creativity are also raising alarm. The rapid expansion of data centers is adding further environmental and economic pressures.

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ByteDance's Seedance 2.0 AI video generator sparks Hollywood outcry after viral clip

 
They should be scared. Considering the advances in computing power we can render films on our desktop PC's. Soon enough the Marxists who run Hollywood will become obsolete and in a decade or two we will even be able to render Gargantua on our desktop PC's, with the formula that Kip Thorne formulated.
 
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Hollywood: "You can't do that."

Technology: "Why, pray tell?"

Hollywood: "You can't. We control the motion picture."
 
"He was a good man" had Me crying. I think I know why of all the clips created recently with This tech, We hear about cease-and-desist in this case.
 
AI is going to eat up a lot of Hollywood. Acting is pretending to be a character. Special effects are creating pretend environments. AI is good at creating pretend things if told what to create.

The original story creation and script writing will still need to be done by human. That can all be fed into an AI to create.
 
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Effects, more effects, more overwhelming effects ....
Most of that is already done as CGI.
So why nut cut off the last few pieces?

PS:
Technology is good, but lacks soul.
I rather watch old, bad VHS copy, of good story than last year blockbuster.
 
FrancB said:
That's just pixels on a screen. I doubt AI will come with real ideas and valuable content, scenarios, ads and such.
Click to expand...
Counter argument, who do you think will do a better job at creating say another Marvel movie. Disney that has released flop after flop and employs thousands per movie.
Or some random comic book nerd that's been reading them for the last 30 years?

Hollywood is very good at not delivering what people want. Betcha that a single passionate person can produce something that a lot more people like a lot better.
 
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They should just reduce copyright limit to 10-20 years and it'll solve 90% of the issues. With how quickly art can be created, modified, and shared, it makes no sense for copyrights to last 95 years. Then Hollywood and streaming services can focus on new content instead of profiting off old content. It'll push the industry to be better.
 
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So long as AI/roboticization eats jobs at a pace that keeps up with falling birthrates we'll be alright.

If we can end up in a place where we kinda look like Japan, I'll be a-ok with that.
 
Gee wiz, what a shocker. How many of us predicted this?? A lot of people have been demanding strong laws to regulate AI. I fully agree.
 
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Other than the basketball and shampoo ad, these vids are absolute SLOP. The Keanu Reeves one especially - just terrible. It only vaguely resembles him and the dialogue, fighting, etc. is utter tripe. Pathetic. Nobody would pay to see that nonsense and anyone paying TO make it deserves a new slur, outright.
 
GodisanAtheist said:
So long as AI/roboticization eats jobs at a pace that keeps up with falling birthrates we'll be alright.

If we can end up in a place where we kinda look like Japan, I'll be a-ok with that.
Click to expand...
Japan is homogenous, which means very peaceful and lawful. We are the opposite of that.
We can never be like Japan. For every nation there are their personal challenges.
 
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