Candy Crush and other King games are giving away free, unlimited lives this week

midian182

Posts: 5,667   +43
Staff member

Those who’ve played Candy Crush will know how it works: once you run out of lives, there’s the frustration of waiting until the timer runs out before being able to play again—unless you hand over some cash.

Seven of King’s games will offer unlimited lives from now until April 5. As noted by The Verge, they are: Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Jelly Saga, Candy Crush Friends Saga, Farm Heroes Saga, Bubble Witch 3 Saga, and Pet Rescue Saga.

The move is part of a partnership between the game industry and the World Health Organization (WHO) called #PlayApartTogether. The campaign encourages gamers to follow the WHO’s health guidelines to fight Covid-19, including physical distancing, hand hygiene, and other actions.

“By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to adopt best practices for the sake of their own health and that of their families and communities,” states the press release.

With so many people stuck indoors, we’ve seen Steam’s concurrent user record broken multiple times, and it’s likely that mobile games will have seen a similar increase in players. Using this uptick to promote a Covid-19 self-protection message can only be a good thing, and shows how games— which have been demonized in the past, even by the WHO—can be a force for good.

Image credit: Mano Kors via Shutterstock

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Nobina

Posts: 2,421   +2,024
I don't see how this is gonna help anyone except these companies to make more money in the long term. Nobody's staying home to play Candy Crush.
 
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Capaill

Posts: 1,187   +722
There is no fricking way this is approved by the WHO. This is just a marketing stunt to get those who have kicked the habit back on the Candy Crush drug.
 
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Kerodon

Posts: 20   +4
Yea I don't call dopamine vending machine mobile games a positive force in this environment. This is just a predatory behavior.