Codemasters announces £125,000 special edition of GRID 2

Dave LeClair

Dave LeClair

Posts: 75   +1

Codemasters has just announced a £125,000 variant of its upcoming racing game called GRID 2: Mono Edition. This limited version sets the Guinness World Record for most expensive special edition ever available commercially. 

codemasters grid special edition video game race

What does £125,000 buy? To start with, a copy of the game with custom artwork and a PlayStation 3 to play it on. Oh, and a BAC Mono supercar with an exclusive paint job. The buyer will also get a race suit, boots, gloves, and a GRID 2: Mono Edition branded Bell Racing helmet to go with their brand new custom racecar. It also includes a day at the BAC factory where the buyer will get to customize their new toy for size and specifications.

The car itself is quite powerful, with a 2.3 liter, 280 BHP four cylinder engine that goes from 0-60 MPH in just 2.8 seconds. Its top speed is 170 MPH, which should be more than sufficient to get the gamer to his or her local store to pick up the next big release quickly. It's built with a carbon fiber body, so it is quite lightweight. Codemasters specifically mentions that the supercar is road legal, which means the person who invests this huge amount of money will actually get the chance to enjoy the vehicle on the street. 

As you would expect, the real-life car will be featured in the game when it ships on May 28 on the Xbox 360, PS3, and PC, so even buyers who opt for the standard version will still get to enjoy the ultra-expensive supercar, even if it's only in virtual form.

Only one person will be able to take advantage of this special version of GRID 2. As of this writing, the Mono Edition is still available from Game in the UK. 

Permalink to story.

https://www.techspot.com/news/52689-codemasters-announces-125000-special-edition-of-grid-2.html

 
This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...
 
VitalyT said:
This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...
Click to expand...
idk, gamers are pretty dumb, especially console gamers
 
>_> A special edition that costs more than a car lol

What will they think of next xD
 
You know...there was a day once when you could theoretically collect all of the game variants that were released for a system. Unfortunately, things like this create "holy grails" that can only be obtained by a handful of collectors (only one in this case). The downside is that this strategy effectively renders everyone elses collection ultimately "incomplete."

So all I can say is "wow...that's kind of cool" and then "ah, nutz!"
 
VitalyT said:
This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...
Click to expand...

I'm not entirely sure what you're on about. The car is "advertised" in the game regardless and this is a financially sound move at least for BAC. The decision to partner with a game developer is certainly no worse than doing so with producers of other products (I.e. Monster and Redbull).
 
  • Like
Reactions: Reehahs
davislane1 said:
I'm not entirely sure what you're on about. The car is "advertised" in the game regardless and this is a financially sound move at least for BAC. The decision to partner with a game developer is certainly no worse than doing so with producers of other products (I.e. Monster and Redbull).
Click to expand...

I thought it would be obvious from my post. The article speaks of a car advertising the game, whereas in reality it is the game that's advertising a car.
 
VitalyT said:
This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...
Click to expand...

If it wasnt for games like need for speed LOADS of supercars would be virtually unknown to the general public. It's a pretty solid strategy and considering that not all gamers are 12 year olds they might actually sell a bunch of these as a result of this campaign.

I think its a pretty smart way to advertise a product like a supercar, not sure why you are hating on the concept. It's not a reverse on anything since the game company and the manufacturer had to cooperate extensively from the start to get the car into the game.
 
Bad press, I will not, ever, never, buy another racing game in my life. Period.
 
Well if they do this for a driving game imagine what could be on offer in the next flight simulator game. I won't even mention space quest.
 
VitalyT said:
I thought it would be obvious from my post. The article speaks of a car advertising the game, whereas in reality it is the game that's advertising a car.
Click to expand...


Which is why I find your original statement confusing. Any car that's featured in any game is effectively "the game advertising the car", both in the game content and usually the box art as well. It's not bad press at all; it's cheap and effective advertising.

Edit: In essence, this isn't a "reversal" of the marketing position, it's completely ordinary, as is the alternative. Unless I'm still missing something (sorry, been up since 3am). Or do mean that this article is "bad reporting"? In which case, yes, you are absolutely correct.

lipe123 said:
If it wasnt for games like need for speed LOADS of supercars would be virtually unknown to the general public. It's a pretty solid strategy and considering that not all gamers are 12 year olds they might actually sell a bunch of these as a result of this campaign.
Click to expand...


I don't think they will be selling many of these packages (game + the car) anyways. At a $68,000 premium over the normal version, anyone with enough coin to drop on a $150,000-$200,000 super car isn't likely to fork out the extra dough just to have a video game themed paint job and some racing gear. Well, unless there are some really daft wealthy people out there...Which there are...Which invalidates my original point. Damn. :p
 
$125,000 :/ !!!

Forget that I'm gonna just pirate this one! *nerd* :p can't wait for someone to hax this one!
 
This is not a special edition Game with a Car. It's a Special Edition Car with a game! Mind you it's the BAC mono, and if anyone remembers a recent Episode of Topgear where Clarkson drove a KTM Crossbow, you'd know why he drove the KTM instead of the BAC ;)
 
You must log in or register to reply here.

Similar threads

Bubbajim
Cryptomining accounts for up to 2.3% of US electricity consumption
Replies
17
Views
293
RudyBob
RudyBob
midian182
The New York Times issues DMCA takedown requests against Wordle imitators
Replies
0
Views
90
midian182
midian182
A
Nokia's Virtual Power Plant aims to turn cell tower battery packs into a monetization...
Replies
5
Views
168
erickmendes
erickmendes

Latest posts

Back