I find this a strange move. These might have a market within business where netbooks don't (or shouldn't in my opinion) get used. Home users that currently use netbooks have them for two reasons, they are cheap and can handle basic tasks that the users are concerned with. They read mail, facebook and play some flash games, maybe edit a word document or two, they don't need anything more powerful (although some early generation atom machines are pretty limited). And they certainly aren't going to pay the best part of $1000 just to do those basic tasks. Think these users are going to be pushed towards tablets if this becomes an industry trend.
Home users that wish to do photo processing and video editing a small portable but powerful platform might be of interest.