1. TechSpot is dedicated to computer enthusiasts and power users. Ask a question and give support. Join the community here.
    TechSpot is dedicated to computer enthusiasts and power users.
    Ask a question and give support.
    Join the community here, it only takes a minute.
    Dismiss Notice

Domino's uses autonomous Ford Fusions to deliver pizzas

By David Matthews ยท 7 replies
Aug 29, 2017
Post New Reply
  1. When it comes to alternative ways to deliver pizzas, Domino's is not afraid to think outside the box.

    Last year, the pizza company successfully pulled off the world's first commercial delivery of food by drone. That same year, Domino's unveiled "DRU", or Domino's Robotic Unit, the world’s first “autonomous pizza delivery vehicle.” Domino's is continuing in the same autonomous vein by partnering with Ford to deliver pizzas using the Fusion Hybrid.

    The partnership outfits Ford's autonomous Fusion Hybrid vehicle with pizza containers (called Domino's Heatwave Compartment) created by Roush Enterprises. Along with keeping the contents piping hot, the containers are also designed to unlock once a customer types in a unique delivery code.

    Customers in the Ann Arbor, Michigan, area will be randomly selected to opt-in to the autonomous delivery service. Once signed up, hungry participants will receive a text when their order arrives.

    Technically, the Fusion won't be human-less. The vehicle will be manually-driven by a Ford safety engineer and staffed with researchers.

    The experiment is part of a larger research project to test how people will react to receiving pizzas via self-driving vehicles. According to Sherif Marakby, VP of Autonomous and Electric Vehicles at Ford, the customer and user experience is a core part of the autonomous driving platform that it's creating. Using a real-world test will help gauge assumptions and possibly allow Ford to commercialize their autonomous platform in only a few years.

    “The unique thing is that we’re doing this ethnographic research in parallel to developing the AV tech itself,” Marakby said. “The reason we’re doing that is that we’re going to learn things we didn’t know, and we want to have the opportunity from a timing perspective to incorporate these changes into the car, or the interface to the car and the consumer interaction.”

    The results from this trial will hopefully inform Ford of what would be needed in order to satisfy consumer needs and demands from an autonomous service.

    Permalink to story.

  2. Uncle Al

    Uncle Al TS Evangelist Posts: 5,389   +3,776

    Sounds great, but it will be centuries before it makes it's way into my neck of the woods! :(
    Skidmarksdeluxe likes this.
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    The Yanks like to buy their pizzas by the tonne. Ours are still delivered in a cardboard box within a tin box mounted to a 50cc scooter. I'm surprised it's just passenger cars they're using. I was thinking more along the lines of a 18 wheeler semi.
  4. Uncle Al

    Uncle Al TS Evangelist Posts: 5,389   +3,776

    Well our concern is more about the Indian attacks rather than the distance .......... LOL
  5. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    OK then. Have Wells Fargo deliver them then, preferably accompanied by a John Wayne lookalike. They seemed to do alright if the Hollywood cowboy movies are anything to go by.
  6. tragicallyhip

    tragicallyhip TS Booster Posts: 83   +14

    I want somebody to bring those bad boys to my door!, why the hell would I Run out in the rain to grab em, bad enough I got to get out and pump my own gas!
    TheBigT42 likes this.
  7. captaincranky

    captaincranky TechSpot Addict Posts: 14,947   +3,994

    It rains infrequently, (in most places), but you never have to tip the car.
  8. Theinsanegamer

    Theinsanegamer TS Evangelist Posts: 1,547   +1,767

    But what if the self driving car AI starts tossing your pizza about if you have a habit of not tipping the car?

    We need regulation against pro tipping AI!

Add your comment to this article

You need to be a member to leave a comment. Join thousands of tech enthusiasts and participate.
TechSpot Account You may also...