Epic gives back to asset developers with 12/88 split 'past, present, and future'

Cal Jeffrey

Posts: 2,901   +758
Staff member

In light of its monumental success, Epic Games has announced that instead of taking the industry standard of 30 percent from creators on its Unreal Engine Marketplace, it will drop its fee to a mere 12 percent. This cut equates to a 25-percent raise for asset developers.

"This new 88% (developer) / 12% (store) revenue split applies to all Unreal Engine Marketplace transactions past, present and future."

However, that is not the only surprise Epic has in store for the Marketplace community. In addition to lowering the cut it takes to 12 percent, it is making the rate change retroactive for all sales since the store opened. Developers will be receiving back pay on their assets going all the way back to 2014.

Quick Stats

  • Unreal Engine 4 has seen an increase of more than one million users since March 2018.
  • Active sellers in the Unreal Engine Marketplace have grown 30 percent so far this year.
  • There have been almost eight million downloads from the marketplace since 2014.
  • There have been more than 1 million downloads of the free Paragon assets to date, representing $300 billion in total value to the development community.

“Thanks to both the Marketplace’s growth and the success of Fortnite, Epic now conducts a huge volume of digital commerce,” said Epic founder and CEO Tim Sweeney. “The resulting economies of scale enable us to pass the savings along to the Unreal Engine Marketplace community, while also making a healthy profit for Epic.”

"I remember the moment when Unreal Engine became free. This moment is comparable and somewhat surpasses it."

Sellers are as astonished as they are thrilled at the changes.

“This is unreal. It's a really wonderful day for all people using the Unreal Engine Marketplace,” says developer Dmitry Smirnov with VEA Games. “Now all involved artists, modelers, animators, programmers and other Unreal developers will be a bit happier, find it easier to live and invest more in their own dream projects and make more high-quality assets and plugins for others.”

Indeed, in a time where publishers seem to be growing more greedy and money grubbing, it is refreshing to see Epic give back to the community of developers in such significant way. Epic was not forthcoming with how much the revenue sharing was going to amount to nor when it would be paying it out, but developers who have been with the Unreal Engine Marketplace since the beginning should be looking at pretty hefty lump-sum paychecks very soon.

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Posts: 1,330   +2,313
It's incredible because it's retroactive. Everyone prior agreed to the 30 percent stake, so to cut it to 12 percent and then do refunds of everyone using/supporting the platform for the past 4 years is a pretty amazing gesture for that loyalty.

All I can say is Fortnite must be really, really, really raking it in for them at this point.