This is about the Apple store not Amazon, the analogy was fiction, just an exercise of the imagination.So basically you just made the argument that you also don’t understand Amazon which means that there is no real world analogy I could use, be it cruise ships or amusement parks, etc. So, since you are unfamiliar with how anything works in reality, enjoy your oculus but stay out of debates, please, for the rest of us.
It's a simple explanation, what part of it made you so confused? What part of it did you not understand? I'm asking you seriously, maybe I can give you further explanations.
PS: Yes, I am enjoying my VR headset, thank you.