I’d be very surprised if that number was accurate, in it being the EU has that large a number of customers for the Credit Card Companies.
It’s definitely not an accurate number but 25% of Mastercard customers were inside the US which meant 75% were in countries outside the US.Actually it’s completely inaccurate.
The reasons for countries moving away from Mastercard and Visa include: Keeping the money in their own country - that 1% Mastercard fee means that 1% of all transactions is currently leaving the country and going to America (that's a lot of money). Customers appreciate lower fees and want better data protection. At a country level we also worry about the transaction system being used as a weapon as it has been done against ICC decisions. Finally there's simple national pride.
I looked up what had happened in various countries where they produced a viable alternative. In Norway they’ve introduced a national system called BankAxept and this system now handles approximately 80% of transactions in Norway. It’s a similar story in Belgium where they introduced Bancontact and it now handles between 80% and 90% of all transactions. In France they use Cartes Bancaires and it accounts for 85% of all transactions. It's probably laziness or foreign visitors that account for the remaining Mastercard and Visa transaction in these countries.
Most of Europe is looking to move, as is the UK, Russia and China. It seems likely that all countries will move in the coming years. If you apply that to the rest of the world then I don’t think my estimate is that far off though maybe 60% is more realistic.
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