Fake MSRP: AMD's Radeon 9070 XT $600 Launch Price Was a Fantasy

[Trunks0]

Have we forgotten what MSRP stands for? Or at least what the S stands for? Unless the price is stipulated in the AIB contract they're free to set whatever price they want.

And as long as there's so many suckers willing to pay the inflated prices there's no reason at all for the AIBs to pay any attention to what the MSRP is. Why would you charge $500 for a product when it'll sell out at $750, $1000, or even $1500? This is exactly why people keep scalping the cards as well.

Have a little self control. Stop buying overpriced cards. If they can't sell at the inflated prices they'll drop the prices until the cards sell, or they'll have no sales until they do.

Same applies to the retailers. Both are elements that AMD can't really control directly, and attempting to do so would be illegal (price fixing). AMD could go back to what ATi used to do, make a self branded card and sell it directly on the website... but even then it doesn't entirely help. You can see how that has generally worked out for nVidia's self branded and sold cards.

 

[Axeia]

They are not good for AI, so they are pretty much only for gaming.

They don't run CUDA based stuff, but there's some AI stuff that that runs great on AMD hardware. Deepseek for one iirc.

 

[shabzbrah123]

Yo tim just a quick note, probably best practice to word "a review of the 9070xt benchmarking 50+ games" more deliberately. Probably a bit of a conflict of interest to frame it as like, just some review that exists on the internet, and not one done by your colleague

Dont really mean any derision or anything by it just genuine constructive feedback . Very appreciative of you and steve's work since getting back into PC gaming )

 

[Cabuzzi]

Actually you can get a 9070XT for $659.99 at Micro Center. The whole article is misleading at best.

I was thinking the same thing. Time for the author to admit his bias and admit this was a smear piece.

 

[BogdanR]

I was thinking the same thing. Time for the author to admit his bias and admit this was a smear piece.

Good luck with that my friend. They aren’t even correcting some math errors in the original 9070XT review.
I’m not sure they care to revise erroneous statements.