Ford's Mustang Mach-E First Edition electric SUV sells out in the US

Humza

TechSpot Staff
Staff member

The Mustang Mach-E has a lot riding on its shoulders. The new model not only marks Ford's official entry into electric vehicles, but it also carries the 'Mustang' brand name on an SUV, sharing it alongside the iconic pony car.

Such a decision was bound to be controversial on Ford's part, considering that there's now even an online petition asking the company to remove the Mustang name and logo from the EV. While the effectiveness of such petitions remains questionable, there are plenty of people on the other side of the fence willing to give the Mustang Mach-E a place in their garage, as evident by the car's First Edition model quickly selling out in the US.

"Yes, the First Edition is sold out in the US," a Ford representative confirmed to Roadshow. The car's online configurator has since been updated to reflect this change since the company expects a "very limited" run of around 50,000 Mach-Es in the SUV's first year of production.

Ford also didn't reveal how many First Edition models were part of this figure as it is "encouraging customers to place orders for the other models due to limited sales volumes in the first year." The low volume production is apparently due to battery supply constraints, and those who couldn't reserve this model can still go for the Premium trim that's also coming next year, albeit sometime after the First Edition.

Public interest in electric vehicles, particularly tall-riding ones, seems to have surged as of late. Tesla's Cybertruck was recently reported to have crossed 200,000 pre-orders (latest figures put it over 250k), and there have also been reports of Chevrolet, which could potentially jump on the SUV bandwagon with an all-electric Corvette SUV to rival the Mustang Mach-E.

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Paulos7

TS Booster
I've never owned a Mustang, but IMO that "SUV" is an insult to the Mustang name. It doesn't even look like an SUV really, other than the back of it resembles the style a little. Mustang? No.
 
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GeforcerFX

TS Evangelist
But if they don't get that range extended pretty quickly it could very well be a big flop!
300 Miles is competitive with the rest of the EV market in that price range

I've never owned a Mustang, but IMO that "SUV" is an insult to the Mustang name. It doesn't even look like an SUV really, other than the back of it resembles the style a little. Mustang? No.
It's a crossover, not a true SUV, none of the offroad features but larger then a Sedan or a wagon, with it being a EV though the performance can be better than a coupe sports car with the torque and low center of gravity.
 
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Irata

TS Addict
I've never owned a Mustang, but IMO that "SUV" is an insult to the Mustang name. It doesn't even look like an SUV really, other than the back of it resembles the style a little. Mustang? No.
They could have at least called it the Mustang II E or alternatively the Mustang Mach E Aztek Edition.
 

IAMTHESTIG

TS Evangelist
No... look I'm not a Ford fan by any means but the Mustang name and logo does not belong on that vehicle. We don't care about the performance aspect. There is nothing wrong with this electric SUV, it is fine on its own, but with a different name.
 

Irata

TS Addict
No... look I'm not a Ford fan by any means but the Mustang name and logo does not belong on that vehicle. We don't care about the performance aspect. There is nothing wrong with this electric SUV, it is fine on its own, but with a different name.
Just like it didn't belong on the Mustang II
 

Greg Powell

TS Rookie
I like the "car", but change the name and the tail lights...
If Ford wants to make an all electric Mustang that GREAT!! Just keep it looking like a Mustang.
Also not sure about the line about fords 1st EV, They "had" the Focus EV in the US till ford "pulled the plug" on cars.
 

mbrowne5061

TS Evangelist

IAMTHESTIG

TS Evangelist
I like the "car", but change the name and the tail lights...
If Ford wants to make an all electric Mustang that GREAT!! Just keep it looking like a Mustang.
Also not sure about the line about fords 1st EV, They "had" the Focus EV in the US till ford "pulled the plug" on cars.
They also had a Ford Fusion EV... I saw one the other day and had to laugh.
 

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