Google chairman Eric Schmidt has promised that the firm will simplify the process by which Android phone users agree to share their data. It follows questions in the US Senate about how much location information is stored by mobile handsets. Speaking in the UK at a conference on privacy, he also revealed that Google plans to offer web users more control over their online profile. Hopefully it won't be too little as he said: But he added that if users gave consent for sharing data, it would help Google improve its services. "If you choose to give us that information we can do a better job. If we know a little bit more about you we can offer better targeted search," he explained. In other words, he want us to trust Google, which isn't something many people would want to do.