Google is experimenting with massive banner ads for brand searches

By Shawn Knight · 15 replies
Oct 24, 2013
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  1. Marissa Mayer penned a blog post more than seven years ago as Google’s vice president of search products and user experience, promising the company would never implement banner advertisements on the Google homepage or as part of search results.

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  2. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,724   +3,699

    That will be when I start actively promoting AdBlockPlus to everyone I know.

    I just started using AdBlockPlus myself a month or two back. I can honestly say I have enjoyed my experience. I don't mind ads to a point. When ads start taking up half my screen, I will either avoid the web-page or find ways to remove the ad.
  3. t3chn0vamp

    t3chn0vamp TS Booster Posts: 128   +19

    I got no worries till the development of AdBlock is in place. :)
  4. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    I've been using AdBlock for a long time now and I'm a strong advocate of it but I'm sure one day Google will find a way around that too.
  5. t3chn0vamp

    t3chn0vamp TS Booster Posts: 128   +19

    What do you think? Adblock developers will sit and watch that happen !
  6. Levi Sterling

    Levi Sterling TS Booster Posts: 80   +26

    If it were say, Banner ads for specific searches as in the photo above, and not just anyone could have ads that were unrelated to your search, I wouldnt care. also, having adblock helps me not care
  7. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    They will when Google makes them an offer they can't refuse (or understand)
  8. t3chn0vamp

    t3chn0vamp TS Booster Posts: 128   +19

    haha well said. I wish that day would never come.
  9. gamoniac

    gamoniac TS Guru Posts: 306   +73

    Not a Google fan any more but I think Google is entitled to finding ways to make profit for their shareholders. There is no free lunch and I think ads on a web site is totally legit and much less intrusive than TV commercials. I can't stand pop-ups, although they are kind of things in the past and are not the topic here.
  10. MID.AS

    MID.AS TS Member

    Hmmm... not sure all advertiser's are going to like/want this!

    The full-width "banner" across the top almost implies that the entire page (I.e. everything below it) relates to that company - and advertisers have no control over the other search results that may appear on the same page as their "branding" - this could be a bit of a PR minefield for some companies if objectionable search results appear on their "branded" pages!
  11. PC EliTiST

    PC EliTiST TS Enthusiast Posts: 51   +7

    AdBlock Plus has been sold out already... Partially at least. The "Acceptable ads" project I'm pretty sure started by Google's initiative.
  12. lmike6453

    lmike6453 TS Enthusiast Posts: 100   +6

    I'd recommend to check out Ad Muncher, from the makers of TOR browser...nothing can compare to it IMO
  13. t3chn0vamp

    t3chn0vamp TS Booster Posts: 128   +19

    Yeah, AdBlock plus is sold, but there is another extension with name AdBlock. Its available for Chrome and Safari. It has a hand in its icon. It is still in its original state and blocks all the advertisements. :)
  14. Brand specific banner ads might improve the browser experience. As long as it is used for searches for the specific words of the brand. Realistically, it isn't as if the user was looking for a web page other than southwest's.
  15. DuhWookie

    DuhWookie TS Rookie

    This will definitely go forward
  16. yorro

    yorro TS Booster Posts: 251


    Why hate an ad related to your search? as long as it isn't intrusive, then it might be an improvement as long as it is properly executed.

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