Google is experimenting with massive banner ads for brand searches

Shawn Knight

TechSpot Staff
Staff member
Marissa Mayer penned a blog post more than seven years ago as Google’s vice president of search products and user experience, promising the company would never implement banner advertisements on the Google homepage or as part of search results.

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cliffordcooley

TS Redneck
That will be when I start actively promoting AdBlockPlus to everyone I know.

I just started using AdBlockPlus myself a month or two back. I can honestly say I have enjoyed my experience. I don't mind ads to a point. When ads start taking up half my screen, I will either avoid the web-page or find ways to remove the ad.
 

Skidmarksdeluxe

TS Evangelist
I've been using AdBlock for a long time now and I'm a strong advocate of it but I'm sure one day Google will find a way around that too.
 

Levi Sterling

TS Booster
If it were say, Banner ads for specific searches as in the photo above, and not just anyone could have ads that were unrelated to your search, I wouldnt care. also, having adblock helps me not care
 

gamoniac

TS Evangelist
Not a Google fan any more but I think Google is entitled to finding ways to make profit for their shareholders. There is no free lunch and I think ads on a web site is totally legit and much less intrusive than TV commercials. I can't stand pop-ups, although they are kind of things in the past and are not the topic here.
 

MID.AS

TS Member
Hmmm... not sure all advertiser's are going to like/want this!

The full-width "banner" across the top almost implies that the entire page (I.e. everything below it) relates to that company - and advertisers have no control over the other search results that may appear on the same page as their "branding" - this could be a bit of a PR minefield for some companies if objectionable search results appear on their "branded" pages!
 

PC EliTiST

TS Enthusiast
I've been using AdBlock for a long time now and I'm a strong advocate of it but I'm sure one day Google will find a way around that too.
What do you think? Adblock developers will sit and watch that happen !
They will when Google makes them an offer they can't refuse (or understand)
AdBlock Plus has been sold out already... Partially at least. The "Acceptable ads" project I'm pretty sure started by Google's initiative.
 

t3chn0vamp

TS Booster
AdBlock Plus has been sold out already... Partially at least. The "Acceptable ads" project I'm pretty sure started by Google's initiative.
Yeah, AdBlock plus is sold, but there is another extension with name AdBlock. Its available for Chrome and Safari. It has a hand in its icon. It is still in its original state and blocks all the advertisements. :)
 
G

Guest

Brand specific banner ads might improve the browser experience. As long as it is used for searches for the specific words of the brand. Realistically, it isn't as if the user was looking for a web page other than southwest's.
 

yorro

TS Booster
Brand specific banner ads might improve the browser experience. As long as it is used for searches for the specific words of the brand. Realistically, it isn't as if the user was looking for a web page other than southwest's.
Totally.

Why hate an ad related to your search? as long as it isn't intrusive, then it might be an improvement as long as it is properly executed.
 

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