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Google just paid a record $25 million for exclusive rights to the '.app' top-level domain

By Jos · 10 replies
Feb 27, 2015
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  1. google tld domain app

    Google has just paid a record-breaking $25 million to get exclusive rights to the entire “.app” top-level web domain. The company outbid 11 other bidders, including Amazon, in a heated auction that closed yesterday with the unnamed runner up reportedly offering at least $24.3 million. 

    The Internet Corporation for Assigned Names and Numbers (ICANN) has been gradually auctioning off a number of top-level domains since June 2014. Among the most notable ones so far are “.tech”, which Dot Tech LLC bought for $6.7 million, while Amazon snapped up “.spot” for $2.2 million and “.buy” for nearly $5 million. The full list of auctioned domains can be found here.

    Google already owns the ".how," ".soy," and ".minna" domains too. The new “.app” is a natural fit with the Google Play service. The company hasn’t yet announced plans for the new TLD, but its application suggests that it will allow the domain name to be universally used and not limited to its platform.

    “The mission of the proposed gTLD, .app, is to provide a dedicated domain space for application developers. The term “app” is associated with a wide variety of applications, including mobile applications, web- and browser-based applications, cloud-hosted applications and even desktop applications. Charleston Road Registry expects uses of the gTLD will include a wide variety of uses across all of these types of applications, not limited to any specific platform or provider. The proposed gTLD will enhance consumer choice by providing new availability in the second-level domain space in which application developers can deliver new content and offerings. It also creates new layers of organization on the Internet and signals the kind of content available in the domain.”

    Google has also submitted applications for the top-level domains ".dad," ".here," ".eat," “.lol” and ".new," among others that are either meant to protect their trademarks or related to their core business like “.google”, “.docs” or “.youtube”.

    Permalink to story.

    Last edited by a moderator: Mar 5, 2015
  2. stewi0001

    stewi0001 TS Evangelist Posts: 1,513   +900

    Quick typo near the end
    "oogle has also submitted applications..."
  3. Arris

    Arris TS Evangelist Posts: 4,686   +350

    “.tech”, which Dot Tech LLC bought for $6.7 million, while Amazon snapped up “.spot”

    Did Techspot bid on those? :D
    Jos likes this.
  4. Jos

    Jos TechSpot Staff Topic Starter Posts: 3,073   +97

    @Arris we were just narrowly outbid. I think those two are up to something... :confused:
    Arris likes this.
  5. Arris

    Arris TS Evangelist Posts: 4,686   +350

    Just waiting on the Google buyout now then a nice retirement for all the TS Staff :D
  6. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    I can't wait to buy itunes.app, phone.app, online.app, store.app from google :3
  7. psycros

    psycros TS Evangelist Posts: 1,685   +1,081

    Uh, this is absurd. Selling entire DOMAINS to single entities?? So much for "net neutrality".
  8. Nima304

    Nima304 TS Guru Posts: 365   +81

    A) This has nothing to do with net neutrality, and B) this is the way the system has always worked.
  9. AnonymousSurfer

    AnonymousSurfer TS Guru Posts: 452   +40

    I think the only reason a website should buy any those domains is if their site name is already taken with .com, .org, .net, etc.
  10. Puiu

    Puiu TS Evangelist Posts: 2,403   +875

    it's not top level domains so nobody cares.
  11. chip igmo

    chip igmo TS Member Posts: 51

    I think google is an internet troll for submitting such absurd 'top level domains'.

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