Google said to be easing restrictions on ads related to coronavirus pandemic

nanoguy

Posts: 455   +4
Staff member

Google is said to have started a gradual process of relaxing its ad policy after placing an outright ban on everything related to the coronavirus pandemic. The company started enforcing the new rules in January as part of its sensitive events policy, which was specifically designed for events like these when people are looking to capitalize on necessities in the short term.

But as the pandemic drags on, the search giant realized the ban would actually prevent the flow of useful information, which is why it will now adjust the enforcement of the rules "to ensure that we are protecting users while prioritizing critical information."

The first step is to allow ads that can qualify as public service announcements and health information from government entities, NGOs, and hospitals. Recently, Google Head of Industry Mark Beatty sent a memo (spotted by Axios) to political advertisers explaining that, for the time being, it will prioritize ads from entities that are directly involved in solving the coronavirus pandemic.

The company is planning to further relax the rules so that consumer brands can also run ads related to Covid-19, but it's still working out the last details of the new policy, which will be announced in the next few days. This would take even more pressure off of the advertising industry, and comes just as Google and Facebook - which are dominating the online space - are expected to lose around $44 billion in combined ad revenue.

In the meantime, Google is enlisting the help of teenagers at MediaWise to fact-check all claims about Covid-19 that pop up online. Sure, this isn't on nearly the same level of organizations like Snopes or Politifact, but every little bit helps.

The company is also pouring $6.5 million to fund nonprofits and other organizations fighting misinformation online, with the sole focus on the novel coronavirus. The effort is targeted and prioritizes regions that are hit the hardest by the pandemic, giving local newsrooms easy access to ample search trends data and visualizations.

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Uncle Al

Posts: 6,944   +5,224
Less whining and more creativity is what the Democrats need to stay a step ahead. They used to be pretty good at this but this latest generation of political planners seems to be missing a few steps ....
 
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CBTex

Posts: 71   +116
Silenced criticism? That's all I've heard. Nothing beats a crisis for a time to score political points.

Heaven forbid these jerks from both sides get together and solve problems instead being degenerate *******s.

I wish I could elect to not see any political ads. I wish both parties would die. They all suck.
 
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p51d007

Posts: 2,371   +1,629
LOL, 99.9% of the media, is against Trump because he wants what's best for America, whereas most of the media, wants what's best for communism.
 
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Yynxs

Posts: 544   +183
TechSpot Elite
LOL, 99.9% of the media, is against Trump because he wants what's best for America, whereas most of the media, wants what's best for communism.
Please get your terms straight. Communism is a failed economic method. Socialism isn't really working out to widespread success headlines either. The media uses the term progressivism.

Remember: Communism is dead. Socialism is for the old or young and stupid. Progressivism is prefered term for the elite coastal living informed. Everything else is anti-dialectical. (oh! and remember the Brown Shirts weren't real progressives, what they called themselves doesn't matter)
 

p51d007

Posts: 2,371   +1,629
Please get your terms straight. Communism is a failed economic method. Socialism isn't really working out to widespread success headlines either. The media uses the term progressivism.

Remember: Communism is dead. Socialism is for the old or young and stupid. Progressivism is prefered term for the elite coastal living informed. Everything else is anti-dialectical. (oh! and remember the Brown Shirts weren't real progressives, what they called themselves doesn't matter)
But, morons like Breadline Bernie and most of the media, hollyweird etc WANT socialism/communism/dictatorship.
 

Yynxs

Posts: 544   +183
TechSpot Elite
According to Fox News, I am sure. They are a fountainhead of truthful information on democrats. :rolleyes:
Actually, they are a "...fountainhead of truthful information..." on what the Democratic Party has become. I have Dem friends and close friends who are Democrats I've known for 25 years. The "Party" doesn't represent them anymore. The media doesn't report them anymore. It's as sad for me about them as it was for them about me when the evangelicals dragged the Republican Party far right.