Google Search now stops sites from appearing more than twice in top results


TechSpot Editor
Staff member

The news comes via the official Google Search Liaison Twitter account. It tweeted that the change was the result of feedback from users who wanted to see more site variety in their results.

Having many different sites appear on the first page of Google results should be beneficial for users looking for a larger range of sources. It might also bring more exposure to smaller websites, who often appear further down the list and therefore don’t get as much traffic.

Google stressed there would be some cases where more than two results from the same site will be shown if it’s especially relevant for a particular search. It added that subdomains and root domains would be treated as part of the same single site, but “subdomains are treated as separate sites for diversity purposes when deemed relevant to do so.”

Google’s Danny Sullivan tweeted that the change—he personally wouldn’t characterize it as an update—started earlier this week and went fully live yesterday.

Some Twitter users wrote that they still see multiple results from the same site, but Sullivan said Google continues to work on improving the feature.

Permalink to story.