Unfortunately I followed this advice for the last two generations
They've got me this time :- In the end I took the 4080 because of pricing and stock availability of alternatives in Europe. I also upgraded to a 4k display.
I'll say two things - the upgrade is one of the most substantial I've done in years, as along with the display upgrade, older titles I'm still playing get a massive upgrade in visual fidelity.
Secondly, I did well on the second hand market with the hardware I replaced - I was taken aback at how much I got and how quickly I sold it... there's clearly high demand in the second hand market, which I suppose is a reaction to the price of GPUs atm.
In any case, that money offset the cost of the upgrade considerably, so there's at least one reasonably happy 4080 owner on the internet

I'm probably the only one..