Having a Problem Building a Computer for the First Time

So, I'm building my first PC and have run into a problem. My motherboard is a z97 ASrock. So everything is put together, but the computer wont turn on. The CPU fan turns on for a second, then nothing. I have a Power SW and a Reset SW, could they be in the wrong spots? I know that they're marked with arrows to identify which is the positive. I'm not sure if this is the problem, but I really need suggestions to help me solve this problem.
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Lets try a tried and true but can be tedious diagnostic procedure that that won't cost you money but will cost you time investment. As one who has experienced the same issues as you with a new build let me assure you this works to at least helping to zero on the problem(s).

1. Power off system and unplug your power supply.
2. Remove all parts except power supply, motherboard, cpu, and one stick of RAM. Make sure motherboard and cpu are attached to power supply. And make sure your one stick of RAM is firmly set.
3. Reattach psu to power cord. Now turn it on. If it boots up then...
4. Shut it off (no need at this point to unplug psu) and add one more stick of RAM. Now power it up and if it does so keep repeating by adding one piece of hardware at a time and boot up.
5. Repeat as needed.

* Make sure connections and hardware are firmly installed.

* Get back to us with the results and make sure you are grounded, I.e. keep touching the side of your computer case to discharge any potential static electricity.
 
Route44's suggestions are the way to go.

Based on my own experience, you may have forgotten to connect one of the auxiliary power connectors on the motherboard; this will also cause the same kind of behavior.
 
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