Intel caught faking Ivy Bridge DX11 demo, explains itself

By Matthew · 27 replies
Jan 12, 2012
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  1. During a purported "live" demonstration at CES this week, Intel was caught using pre-recorded footage. The chipmaker took the stage to show its upcoming Ivy Bridge processing architecture and as…

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  2. It probably would have been better to simply acknowledge that they were playing a video from the the start and claim technical difficulties. Anything other than this awkwardness.
  3. Matthew

    Matthew TechSpot Staff Topic Starter Posts: 5,332   +101

    Agreed 100% Guest. I was thinking the same thing. It would have been better to just explain the situation upfront but offer live demos after the presentation. I'm not sure who they expected to fool with a crowd full of camera-wielding tech press.
  4. EXCellR8

    EXCellR8 The Conservative Posts: 1,835

    that's a little embarrassing...
  5. This is pathetic on almost every level. Added at the last minute? That's a fail on management/planning. Fake "demonstration" shows they think it's acceptable to outright lie to their fans/customers. Not being honest and admitting they didn't have a live demo ready and were actually going to show pre-recorded video shows that they are just plain unprofessional.

    Also, there is no way that footage was recorded from the Ivy hardware it was supposedly representing because if it was they would have been running both the recording software (Fraps?) and the game itself, which would have butchered performance, so obviously something more powerful than the Ivy Bridge hardware was used when recording that footage.

    Now I know there is also a video showing the game on the hardware, but that doesn't clear Intel of the glorious ways in which they screwed up so badly here.
  6. tonylukac

    tonylukac TS Evangelist Posts: 1,374   +69

    I have need for speed and want to know where you get the steering wheel? It isn't anything like driving with arrow keys.

    NTAPRO TS Evangelist Posts: 809   +102

    +1 for using VLC.
  8. MrAnderson

    MrAnderson TS Maniac Posts: 488   +10

    Totally agree. They could have said, we have some last minute footage to show of a race game running on our hardware...
  9. Archean

    Archean TechSpot Paladin Posts: 5,690   +96

    +1 G1 & Mathew: Probably some marketing guy got ahead of himself totally ignoring the ethical side of this. Anyway, good to see that at least they were not misrepresenting anything.
  10. Sarcasm

    Sarcasm TS Guru Posts: 367   +46

    Still waiting for the comment from the Intel sheep to come in justifying this.
  11. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,010   +18

    Don't you hate it when you just want to go super troll on someone and nobody obliges?
  12. Hahahahaha that was so stupid. LMFAO

    Now really since Intel seems unable to develop a decent GPU even if they are a big company why the **** they don't just buy a company like Imagination Technologies with their PowerVR line of GPU's since Intel has such a big amount of cash buying that company would be as easy as that.
    I don't see what they waiting for ? they might be calling themselves Intel but hell they are stupid as **** at taking business decisions.
  13. VitalyT

    VitalyT Russ-Puss Posts: 3,664   +1,949

    Given how close Intel to everyone, it's almost like catching your girlfriend faking it... :) :) :)
  14. It looked like the logitech g25 steering wheel, but I could be wrong. I have a g25 and it is a great wheel!
  15. ikesmasher

    ikesmasher TS Evangelist Posts: 3,000   +1,319

    You do realize that their graphics are built into the CPU? AMD managed to add some decent video, but they made also a quad core with similar performance to a dual core.

    SKYSTAR TS Enthusiast Posts: 207

    nice job intel . really that's one of the funniest videos i have ever seen.
  17. That is a notebook seems to large to be an ultrabook btw still fail
  18. wizardB

    wizardB TS Booster Posts: 121   +23

    They probably had to use AMD graphics to get it to look like a game rather then a series of still shots....everyone knows Intel could not design a graphics chip if their life depended on it.
  19. dividebyzero

    dividebyzero trainee n00b Posts: 4,891   +1,264

    ...and bumped by wizardB

    /golf clap
  20. An example of how are you kidding companies we live users.
  21. spydercanopus

    spydercanopus TS Evangelist Posts: 855   +121

    It would take more time to record a video than to just load the game and play. This is fraud. I will NOT be buying an ultrabook from this first gen batch, thanks to this.
  22. princeton

    princeton TS Addict Posts: 1,676

    I hope it has become clear to you why this is not a big deal. You can attribute it to Intel fanboys, but in reality it's no longer logical to be a fan of AMD desktop CPUs. There are no more Intel fanboys. There are blind AMD fanboys, and then there's everybody else who buys Intel processors.
  23. no offense intended, .... but this!!

    "I hope it has become clear to you why this is not a big deal. You can attribute it to Intel fanboys, but in reality it's no longer logical to be a fan of AMD desktop CPUs. There are no more Intel fanboys. There are blind AMD fanboys, and then there's everybody else who buys Intel processors."

    numbers are numbers and intel cranks out WAAAAAYYY higher numbers, its pretty much petty bickering at this point. and until amd makes some amazing breakthrough in the way they do things ill be running all intel....
  24. "AMD fanboy's"? I guess you guys have more money then sense. I mean, if you want to toss together a gaming rig on the cheap and still be able to upgrade it decently cheap... well screw logical reasoning, just look at the market shares. I guess your MUCH smarter than all those "fanboys". =P

    Seriously... what games are you playing that require hardware that cost that much money? I play new games and all at high settings on a rig around 650$ for the box... why ... what... how much did you spend? Just not worth it if you have other hobbies... See! a good reason that doesn't require fanboy-ism!

    (i like to spend money on other things then gaming rigs... like the GF)
  25. LinkedKube

    LinkedKube TechSpot Project Baby Posts: 3,485   +45

    I feel bad for you

    You can take that one of two ways, or both!

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