Wow, Intel's people finally got off of their butts and DID SOMETHING. It only took three years of AMD Zen to do this. However, what they've done is make hypocrites of themselves:
Hypocrisy #1: Now they're using chiplets, a method pioneered by AMD that Intel belittled calling Ryzen CPUs "Glued Together".
Hypocrisy #2: In that recent unveiling of their latest mobile APUs (the one where they talked more about the AMD R7-4800U more than their own offerings), they referred to AMD as "imitators" and now they're not only imitating AMD64 but also AMD's effective chiplet strategy.
Intel's hubris and hypocrisy is so overt that it's almost funny but it ensures that enthusiasts will be all too happy to tell Intel to "stick it".