Lamborghini unveils Snapdragon 820-powered $2450 smartphone

midian182

Posts: 6,648   +59
Staff member

As we approach the release date of several new handsets such as the Note 8, iPhone 8, and LG V30, consumers look forward to the high-end performance and features they will bring. But Lamborghini seems to think you'd rather pay $2450 for a smartphone with specs comparable to a device from last year.

Yes, Torino Lamborghini has made another luxury handset, following on from 2015’s 88 Tauri and Antares. The Alpha-One is made from the "finest materials, including handcrafted Italian leather and a liquid alloy developed specifically to resist corrosion whilst remaining lightweight."

If you’re paying around three times the price of today’s flagships, you would expect the Alpha-One to have some impressive hardware. Sadly, Lamborghini obviously believes the name and materials are enough to convince people to hand over the cash. Here’s the full spec list, which is remarkably similar to the $400 ZTE Axon 7 from 2016.

  • 5.5-inch WQHD, 2560x1440, display
  • Qualcomm Snapdragon 820 processor
  • Android Nougat
  • 4GB of RAM with 64GB of storage and up to 128GB of expandable storage
  • 20-megapixel rear-facing camera and an 8-megapixel front-facing camera
  • 3,250mAh battery
  • Dual SIM card support
  • Fingerprint scanner

It may come with some thick bezels and lack features such as facial recognition, but Lamborghini notes that the Alpha-One’s frame boasts the same stronger-than-titanium liquid metal found in golf club heads, surgical scalpels, and its sports cars. You also get a custom Italian leather accompanying phone case, which definitely justifies that two and a half grand price tag.

Ridiculously expensive luxury smartphones are nothing new; Vertu had been making them for years. But the company folded last month following reports of an internal power struggle and mounting debts.

If for some reason you do want to buy an Alpha-One, they’re available online, at exclusive luxury store Harrods in the UK, and from multiple retailers across the UAE.

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Uncle Al

Posts: 8,001   +6,775
Ohhhhhhh ...... stole my comment on that one!!! Nice
At $2,400 it better do a lot more than just catch fire .....
 

Guillermo Belli

Posts: 32   +29
Either development took too long and they released it too late to the market or they cheaped out and bought the excedent of SD820 SoCs to save a few pennies and rip off those with more money than brains.
 

Skidmarksdeluxe

Posts: 8,645   +3,290
The funny thing is that you'll get people who'd waste their money on something like this but it's far beyond my comprehension. My guess is that you'd only find rich, shallow people lining up for it but that's their business and money.
 

VitalyT

Posts: 5,483   +5,070
Mercedes, BMW and some others are known to have sold cars that came with a mobile phone, often designed for the car. This one would make a very nice addition, being sold with Lamborghini-s, but on its own nobody will buy it.
 

SirDigby

Posts: 787   +585
For that price you should be getting best specs easily. Snapdragon 835, 6/8GB RAM, 256GB storage, best camera (Zeiss, Sony or iPhone or all contenders), best design, best connectivity, best everything.
I never got the whole 'luxury' or 'designer' phones.
 

Trillionsin

Posts: 1,880   +465
Ohhhhhhh ...... stole my comment on that one!!! Nice
At $2,400 it better do a lot more than just catch fire .....

But, you can golf with it...

Alpha-One’s frame boasts the same stronger-than-titanium liquid metal found in golf club heads, surgical scalpels, and its sports cars.

...and apparently be a doctor or an *******.
 

MaXtor

Posts: 352   +279
If you have the money to buy a Lamborghini (and you're not re-mortgaging your house for it), then 2.5k on a phone is a drop in the bucket. Although they could have easily gone with top of the line specs and still sold an incredibly profitable phone.
 

Kraemepoo

Posts: 50   +25
If you think this is a shockingly high price, you need to look at other industries. Value & Cost are not linked to performance. Style and branding often mean more to consumers than performance.
Watches: 2500 doesn't even get you an entry level watch into many brands, and they certainly don't keep time a second better than a Timex.
How about jewellery. A mined, flawed ruby commands a price 20x, 50x, sometimes 1000x more than a chemically identical, perfect, lab created stone. Why? Not sure, but people pay it.