LG is integrating transparent OLED displays into sliding glass doors

nanoguy

Posts: 658   +11
Staff member
In brief: LG has been looking for ways to expand its display business to more applications, and one technology that shows high potential is its transparent OLED signage, which is headed for sliding doors, train windows, and retail stores.

LG may have found a new place for OLED panels, and it's sliding doors, which is every bit as crazy as it sounds. To that end, it has forged a partnership with Swedish manufacturer Assa Abloy Entrance Systems which was announced today.

The South Korean tech giant is one of the leading producers of OLED panels for everything from smartwatches, phones and tablets to laptops, VR headsets, smart TVs, and even rollable TVs. Assa Abloy is known for its long history of developing automated doors for residential, commercial, and industrial markets with sales of over $11 billion in 2019.

The two parties are working on a project that will integrate LG's transparent OLED signage technology into automated glass sliding doors, which will be powered by SuperSign software.

Earlier this year, LG revealed its transparent displays had been integrated into the windows of subway trains in cities like Beijing and Shenzhen, with plans to also integrate them into retail store windows in the near future.

According to Prescient & Strategic Intelligence, the transparent display market is expected to grow on average 46 percent per year, which should translate into annual sales of around $5 billion by 2024. Samsung has mostly given up on making transparent displays, with reports of the company having ceased production in 2016. This gives LG an opportunity to capture a big share of that market, although we do know Samsung is at least toying with the idea of transparent displays for smartphones.

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Puiu

Posts: 4,234   +2,985
TechSpot Elite
Well, if anything having something displaying on the windows/doors would actually help differentiate the surface since you can actually make it out from the environment much better.
Except for when they aren't turned on... when you think that breaking it would result in you paying for just a piece of glass :)
 
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madboyv1

Posts: 1,641   +543
Except for when they aren't turned on... when you think that breaking it would result in you paying for just a piece of glass :)
that's true, but if given an avenue to display ads or company logo/emblems, do you think they'd ever actually be off? :laughing:
 

madboyv1

Posts: 1,641   +543
Yes, IT will turn them off to run system updates or standard system reboots at least yearly.
And hopefully they'd have enough wits about them to do that during non-business hours when the building is not occupied... but I know that's asking a lot~ 🙄
 

candle_86

Posts: 657   +575
And hopefully they'd have enough wits about them to do that during non-business hours when the building is not occupied... but I know that's asking a lot~ 🙄
That really depends, does the company want to pay overtime, alot of them dont but they are making their IT people hourly.