Microsoft drops Xbox Music branding in favor of Groove

By Shawn Knight ยท 4 replies
Jul 7, 2015
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  1. Microsoft’s rebranding of its music and video properties continues as the Redmond-based company is dropping the Xbox Music moniker in favor of Groove.

    Brandon LeBlanc, resident Microsoft blogger, described the name change as the evolution of its Xbox Music experience. Why the name Groove? Because it describes what people feel and do with music, LeBlanc explained.

    Or as Microsoft’s Joe Belfiore correctly points out on Twitter, people without an Xbox (logically) assumed that Xbox Music wasn’t available to them.

    Microsoft doesn’t exactly have the best track record when it comes to its music products. The company was late to the game with its Zune line of portable music players and despite its best efforts, the idea of Xbox as an entertainment brand never really took root.

    Heck, even the renaming to Groove isn’t without confusion. In its initial announcement, Microsoft referred to the new name as Groove Music. The company has since said this was a mistake and the service is simply known as Groove. As of writing, however, one of the screenshots on the blog post (embedded above) announcing the change still shows Groove Music.

    To make matters even more confusing, there’s already an app called Groove for iOS and Windows Phone from Canadian-based company Zikera. Some are speculating that Microsoft may have purchased the smaller start-up but not announcing it with the name change makes that scenario seem a little less likely.

    Curiously enough, just like Surface, Microsoft has used the Groove branding before. As Ars reminds us, Microsoft bought software maker Groove Networks in 2005 to gain access to Groove, a product which Microsoft ultimately renamed to SharePoint Workspace.

    Everyone with an existing subscription to Xbox Music will migrate over, hopefully without issue.

    Permalink to story.

  2. MoeJoe

    MoeJoe TS Guru Posts: 711   +381

    Get your Groove on
  3. yRaz

    yRaz Nigerian Prince Posts: 2,320   +1,412

    I don't really understand what was wrong with zune. Sure, the device wasn't that great, but the media player was amazing. Using it in combination with windows phone was a seamless experience identical to that of the iPhone and iTunes. Getting rid of zune media player and dropping support for new devices was a BAD ****ING MOVE. Although this is coming from the company that tried to get rid of the start button so I guess I shouldn't be too surprised.
  4. kissx

    kissx TS Enthusiast Posts: 70

    I still have my Zune 80 GB. And the software on my windows 8.1. I still use it as a dock in my garage.
  5. yRaz

    yRaz Nigerian Prince Posts: 2,320   +1,412

    well I just assumed since my phone cant work with Zune. Haven't been able to use Zune to sync music to windows phone for years now

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