Nvidia fell for an orchestrated pricing trap, says AMD exec

Irata

Posts: 2,034   +3,455
Driver problems? Where?

Where? At my house, and many other's houses as well.
I supposed you meant when. From around 2004 through 2016, so I was wrong. They are worse than I have been saying. 12+ years. And I still have the cards in computers laying around. As of their last boot, the problems were still there.

I honestly don't get the "driver problems" FUD. I have neither had any noticeable driver issues with nVidia nor AMD GPU. Zero. And this is going back years.

But it's a free market, so get whatever suits your needs best.
 

Irata

Posts: 2,034   +3,455
Nvidia fell for an orchestrated pricing trap says AMD exec :scream:

(;))
Half the time I hear about price reductions and then go look on the sites I actually shop on ie Amazon, Newegg, etc, the prices are the same. In rare cases, higher, but that happens enough for me to be skeptical. The only valid 'news' regarding lower prices is the total in my cart before I hit checkout/buy.

Go to Newegg and Amazon and you will find both 5700 models for the advertised price of $349 / 399 respectively, so not sure what / where your issue is.
 

Loadedaxe

Posts: 65   +79
This strategy only works if you have a better product. AMD doesn't yet. They are not currently winning the gpu wars. They didnt fool nvidia, they fooled the consumer. To say after the fact it was planned, I am not buying it. They knew the S series was better and drop prices accordingly.

Maybe when aibs are released and some decent ocing can be achieved, but not currently.
 

kmo911

Posts: 306   +34
A stunt. im still using nvidia and amd. so nothing me bothering about. even intel gpu mb chipset. a ddr6 8g are faster or slower in pcie 4.0 use on am4 ? hmmm
 

Paul1979

Posts: 9   +8
Can I be convinced we are in a place where we were before crypto destroyed the market? I may consider building a new rig when a descent CPU with overclocking headroom is released.

This is a great PR move, but after over a decade of trying to stay with AMD and only getting driver problem after driver problem, it would be like driving a stake through my hand to buy AMD again. It would only be with a full refund warranty, which would drive the price up. I am not seeing making the switch for quite a while. :/

For me, the last 2 or 3 years, AMD drivers have been a lot better and in fact I find them to be overall better then Nvidia drivers which I've had more issues with.

But my only complaint with AMD drivers for gpu's is OpenGL performance isn't that great and I think the overheard over the drivers on the cpu are sometimes too high as we see with games from AMD and Nvidia drivers.
 

Paul1979

Posts: 9   +8
AMD claiming they meant to is pure bs. The CEO saying they meant to do that is no different than someone falling down, then saying I meant to do that.

more like AMD trying to throw a punch but for some reason they keep hitting themselves over n over.

nvidia has no reason to look down to see that they just stepped on, afterall its just AMD products.
nvidia has felt zero effects from AMD. Hell if it wasnt for AMD even saying anything no one would know AMD still made video cards.


I don't know, looking at the die size of these two new cards, they clearly can be sold for much less but I suspect AMD is charging what they are doing is because of Nvidia being greedy so AMD are thinking, we might as well make more margins then we would normally have done.

I do get the impression that AMD can afford to lower the cost of these cards a lot more whereas Nvidia are thinking twice on that and don't want to start a price war because of the die size, in other words, if would hurt Nvidia more to lower prices then AMD and with that, it looks like AMD trick worked in pushing Nvidia to lower the price of it's cards whiles AMD could afford to go much lower.

Also, looking at the die size of these cards and the performance level they are already getting on raw drivers, I have to wonder what performance level they will get when they release a higher end Navi cards, I suspect it's very likely going to be faster then the 2080ti whiles also having ray tracing.
 

codgerface

Posts: 44   +69
You do know who Scott Herkelman used to work for before joining AMD ?

Whoopsie. Nothing anti-AMD/pro-Nvidia here.

My post was just a jab at a VP acting so uniquely clever for doing exactly what he should do--outwardly spinning how their reduced margin/unit is actually a win for them.
 

AMDIA

Posts: 7   +5
Can I be convinced we are in a place where we were before crypto destroyed the market? I may consider building a new rig when a descent CPU with overclocking headroom is released.

This is a great PR move, but after over a decade of trying to stay with AMD and only getting driver problem after driver problem, it would be like driving a stake through my hand to buy AMD again. It would only be with a full refund warranty, which would drive the price up. I am not seeing making the switch for quite a while. :/
I don't understand how people have driver problems with AMD . My last 2 GPUs have been a HD7850 and a RX480 and both have never caused me any problems playing games. My MOBO was the cheapest junk I could buy and so was my RAM. never had the problems people still say after all these years that AMD drivers are bad.
 

OcelotRex

Posts: 558   +302
I don't understand how people have driver problems with AMD .

https://www.techpowerup.com/review/amd-radeon-rx-5700-xt/35.html

What is shocking are the absurd number of driver bugs I encountered during the review. I listed some of them on the overclocking page, and while they can all be fixed easily with driver updates, it still makes me wonder whether anybody test these cards. Some of the issues are so obvious, I can't imagine nobody noticed them.
 

Maxiking

Posts: 153   +169
Can we just stop spreading AMD marketing BS? What did Nvidia fall for? Their prices are EXACTLY THE SAME.

AMD had to lower them in order to sell something, non super GPUs are EOL, not being produced at all.

Nvidia can simply lower the prices of super series by 49 dollars and make the AMD lineup completely irrelevant.

Nvidia is using an older node, the AMD is using a 7nm which s 2.5 times more costly and has lower yields than the Nvidias manufacturin process. AMD margin is so low they decided to those cheap terrible blower fans to maximize profits. Look at the Nvidias reference editions.

Another marketing fiasco like poor Volta. Yeah, you usually slash the prices one day before you release something to show your customers that your product is slower thus you have to lower the prices because the competition is more powerful.
 
Last edited:

brucek

Posts: 1,103   +1,618
Sounds like nonsense to me. The only moves that matter here were in the original product and engineering plans, the important parts of which were made many quarters before any of this alleged masterminded scheming took place. Pricing can be easily adjusted as needed and in the end what matters to consumers is what card best fits their needs.

I'd make a snide comment about AMD should focus on the fundamentals, except I actually think that's what they are doing, and this is basically one guy either being quoted out of context and/or trying to make some tactic of the week sound more important than it really is.
 

bviktor

Posts: 782   +1,197
Haha, funny guy. Too bad AMD simply isn't an option if

1) perf/watt matters in any way
2) driver quality, especially Linux driver quality matters in any way
3) the target is an enterprise/datacenter, where CUDA is ubiquitous
 

Freedom Now

Posts: 11   +8
I call BS. All AMD did was lower the price. Nvidia had to create 3 new cards. Now if AMD realeased a 5800 series as a surprise move that would be genius. Everyone knew they had to lower prices right as soon as super was announced. What an arrogant *** to think that we are stupid. I have also heard the yield on 7nm is not good yet. Compare the margins of the two companies and you will see that Nvidia could price them out of the market. They still have not produced a card that is better than the 1080 Ti, which was made almost 4 years ago. I did a build with a 2060 for 350. The card requires a single pin...it's silent and runs cool. I would not consider AMD because of poor drivers, heat and power hungry. I heard they still don't have a WHQL driver and no driver is available for Windows Update.
 
Sorry, but that is BS, they meant to do none of it. What they were DOING was seeing if they could get away with higher GPU prices. Not that I'm calling it bad, they are simply doing what businesses do, trying to make more money. Can't blame them for trying to spin it in their favor either, again, just a smart business/PR move. Still, if people are actually buying that ****, well, I feel sorry for them. No company is doing "God's work" as I have seen more than a few people say about AMD, they're trying to make money. But hey, as the article points out, what matters is that what's happening is good for the consumer, period.
 

Dimitrios

Posts: 1,049   +855
AMD claiming they meant to is pure bs. The CEO saying they meant to do that is no different than someone falling down, then saying I meant to do that.

more like AMD trying to throw a punch but for some reason they keep hitting themselves over n over.

nvidia has no reason to look down to see that they just stepped on, afterall its just AMD products.
nvidia has felt zero effects from AMD. Hell if it wasnt for AMD even saying anything no one would know AMD still made video cards.


I don't know, looking at the die size of these two new cards, they clearly can be sold for much less but I suspect AMD is charging what they are doing is because of Nvidia being greedy so AMD are thinking, we might as well make more margins then we would normally have done.

I do get the impression that AMD can afford to lower the cost of these cards a lot more whereas Nvidia are thinking twice on that and don't want to start a price war because of the die size, in other words, if would hurt Nvidia more to lower prices then AMD and with that, it looks like AMD trick worked in pushing Nvidia to lower the price of it's cards whiles AMD could afford to go much lower.

Also, looking at the die size of these cards and the performance level they are already getting on raw drivers, I have to wonder what performance level they will get when they release a higher end Navi cards, I suspect it's very likely going to be faster then the 2080ti whiles also having ray tracing.

Thank god I'm not the only one that see's it like that. I was thinking the high prices Nvidia does the higher AMD can raise their prices so they can have larger margins. Nvidia and INTEL in a way are giving AMD a "RAISE" so to speak!
 

m3tavision

Posts: 700   +463
This strategy only works if you have a better product. AMD doesn't yet. They are not currently winning the gpu wars. They didnt fool nvidia, they fooled the consumer. To say after the fact it was planned, I am not buying it. They knew the S series was better and drop prices accordingly.

Maybe when aibs are released and some decent ocing can be achieved, but not currently.

There are people within the industry that knew this was going to happen.
That is why there was all kinds of leaks and misinformation being spread around. AMD printed and misprinted material to confuse many insiders.

Everyone knew SUPER was coming and when.
Jensen already know the relative power of Navi and had to hurry these SUPER cards out, so that Navi didn't outright destroy the RTX branding. As such, SUPER made no impact on the market, because Navi is more powerful in games. And Navi cost less.

AMD's Navi is way better for the gamer than RTX…
The $399 5700xt is surpassing the $499 RTX2070 SUPER in many games... on a blower. And the 5800 series is not too far off.

There is nothing Nvidia can do, except wait a whole year until they can get their 7nm GPU cards out. But by that time RDNA will have been destroying Turing for over a year.



Jensen is the fool, whom though people would buy into his RTX scam...
 

Axle Grease

Posts: 246   +192
The thing I hated about AMD was that nothing AMD did was ever AMD's fault. It was seemingly forever playing the whiny victim, blaming competitors for its lack of marketplace finesse. You don't see that anymore. That woman has turned the company's fortunes around as well the culture it seems.
 

pit1209

Posts: 156   +275
Can we just stop spreading AMD marketing BS? What did Nvidia fall for? Their prices are EXACTLY THE SAME.

AMD had to lower them in order to sell something, non super GPUs are EOL, not being produced at all.

Nvidia can simply lower the prices of super series by 49 dollars and make the AMD lineup completely irrelevant.

Nvidia is using an older node, the AMD is using a 7nm which s 2.5 times more costly and has lower yields than the Nvidias manufacturin process. AMD margin is so low they decided to those cheap terrible blower fans to maximize profits. Look at the Nvidias reference editions.

Another marketing fiasco like poor Volta. Yeah, you usually slash the prices one day before you release something to show your customers that your product is slower thus you have to lower the prices because the competition is more powerful.
OMG, I cannot believe how many Nvidia fans are on this site, I'm speechless in fact. The Super are not better than Navi and who cares about the node, AMD has put in the market a GPU that can trade blows with same efficiency as the 2070 Super at $100 less, that's a fact. This is the first iteration of Navi and by the die size it is obviously a mid-range GPU that can in fact compete against Nvidia mid-range for far less money, you better stop this damage control thing because Nvidia doesn't need it. This place is almost looking like Wccftech since AMD launched Ryzen 2 and Navi. SMH.
 

m3tavision

Posts: 700   +463
OMG, I cannot believe how many Nvidia fans are on this site, I'm speechless in fact. The Super are not better than Navi and who cares about the node, AMD has put in the market a GPU that can trade blows with same efficiency as the 2070 Super at $100 less, that's a fact. This is the first iteration of Navi and by the die size it is obviously a mid-range GPU that can in fact compete against Nvidia mid-range for far less money, you better stop this damage control thing because Nvidia doesn't need it. This place is almost looking like Wccftech since AMD launched Ryzen 2 and Navi. SMH.

It isn't that there is so many Nvidia fans, it is that they are ignorant of what Navi is, & they keep repeating the same garbage, even though reviews are out.

Maxiking is upset because AMD is the clear winner. And is now he is making excuses for Nvidia's poor performing SUPERs and their 1 year late timing. Now AMD knows Nvidia can not hang, if SUPER is all they have for the next 13 months...

The whole Industry overnight switched to AMD's GPU because RDNA is that good.
 

captaincranky

Posts: 18,527   +7,370
...[ ]....Maxiking is upset because AMD is the clear winner. And is now he is making excuses for Nvidia's poor performing SUPERs and their 1 year late timing. Now AMD knows Nvidia can not hang, if SUPER is all they have for the next 13 months...

The whole Industry overnight switched to AMD's GPU because RDNA is that good.
I have a question. Just for the sale of argument, if AMD were to suddenly eclipse and outsell both Intel and Nvidia, would you switch sides and root for the "new underdogs", or would we have to listen to the same party line you're spouting now, with ever increasing frequency and higher volume?

For comparison's sake, pretty much the same horse crap I had to listen to for weeks on end, when the derelict Eagles FINALLY, at long, long, long, last, won the Super Bowl.
 
Last edited: