Ego trip aside.
The part about AMD shelf being full is true. Could walk in right now and get whatever AMD card I wanted. But the 3080 Ti was definitely on the shelf and they still come. 60 Ti has been almost unseen compared to everything else.
Yeah nobody really wants AMD right now.
Not that no one wants AMD, they don't want to the pay higher prices.
If you went to a local Micro Center store, got in line early for any new possible GPU drops they got.....
By chance you'd see a 3060 Ti priced around $500-550.
Maybe some 3070 and 3070Ti cards priced between $700-800.
A 3080 around the $900-1000 range and Ti models in the $1200-1300 range.
Then you turn to the AMD shelf and see a ton of cards....
6700XT priced at $900-1000 (why pay this if the 3060Ti thru 3070 cards cost upwards of $400 less?)
6800 priced around $1100 (hard to come by, but usually priced around $1100 - so why pay this if a 3070Ti and 3080 models are cheaper?)
6800XT priced around $1300+ (a bit easier to find than the 6800, but why pay this price when the 3080 and 3080Ti models are cheaper or the same cost?)
Then you have the 3090 and 6900XT.
3090s are generally under $2K where as the 6900XT are almost always over $2k and upwards of $2500.
Now, I don't know if it is AMD that's screwing the retailers over with the high prices so the AIB have to sell things high.....or if it's the AIB manufacturers that are pulling the wool over the retailer's eyes and price gouging them. I find it hard to believe that AMD is selling their own model cards at MSRP at their online store when they become available, but AIB cards are selling for nearly 2x MSRP at retail locations.
Anyway, if I was a consumer and I saw the pretty, pretty pricing of Nvidia compared to AMD right now - I sure as helI wouldn't be spending a crap ton more money on an AMD card. I'd keep as much money as I can in my pocket and by a better priced Nvidia card any day.
I would have been happy to have picked up 6700XT from my local Micro Center if they were priced around the $480 MSRP and not the $900-1000 they're selling for.