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OnePlus 6 sales top one million units in less than a month

By Shawn Knight · 10 replies
Jun 14, 2018
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  1. It’s been less than a month since Chinese smartphone maker OnePlus unveiled its latest creation. Starting at $529, the OnePlus 6 is far more affordable than flagships from mainstays like Apple and Samsung that command hundreds of dollars more but how does that translate as it relates to sales?

    According to OnePlus CEO Peter Lau, the company managed to sell more than a million handsets in just 22 days. While those numbers pale in comparison to the tens of millions of devices typically sold following the launch of a new flagship from the industry’s top players, OnePlus isn’t complaining.

    “We are definitely happy with these results and most important, that users like the new phone,” Lau said.

    OnePlus is no stranger to selling lots of flagships but it hasn’t done so this quickly. With each of its last two smartphones, it took around three months to tally one million units sold, the company told Business Insider.

    Brand recognition aside, OnePlus suffers from the fact that its phones aren’t sold the same way as other flagships. Lau said the company has fewer sales channels, isn't available in as many regions and sells directly to consumers.

    Indeed, when most consumers are in the market for a new smartphone, they simply head to their local wireless provider’s retail store and choose from their selection of in-stock devices.

    Permalink to story.

  2. MoeJoe

    MoeJoe Banned Posts: 837   +441

    Winning !
  3. OutlawCecil

    OutlawCecil TS Guru Posts: 655   +469

    Loooooove my OnePlus 3T. I *may* upgrade when the OP 7 or 8 come out but I think I'm good 'till then.
    SalaSSin likes this.
  4. petert

    petert TS Evangelist Posts: 359   +157

    Still too pricey ...
  5. toooooot

    toooooot TS Evangelist Posts: 754   +372

    Do companies like Verizon and Tmobile not want to offer more selection for their customers though? Last time my sister wanted to finance something there were only few Samsung iphones and very cheap options at Tmobile store. Or maybe it is about that discount Wireless providers get from phone manufacturers, maybe even paying them to not expand their selection?
  6. p51d007

    p51d007 TS Evangelist Posts: 1,934   +1,203

    With the kickbacks they are more than likely receiving from Apple/Samsung for "locking other phones out" by not offering "free interest" for 24 months on anything but pretty much Apple/Samsung...with maybe an LG or other phone.
    Another part of the reason, is the LESS different types of phones you offer, the LESS headaches from the standpoint of technical support when people FUBAR their phones, then call the support number.
    But, I still say that the k-street lobbyist, working with congress throwing money at them, and the FCC blocks companies from competing in the USA market.
    Oh, you can find phones that will work in the USA, but, the phone companies little scam they have now is "no interest" for 24 months, which "allows" people to overpay for the high tier flagship phones, but spread it out over 24 months, but, if you want a different phone, you'll have to pony up the full price, which in the USA market, people still are not use to paying full price.
  7. Uncle Al

    Uncle Al TS Evangelist Posts: 5,267   +3,682

    WAY too pricy. I'd rather plunk that $500 into a Cat Robot liter box .... LOL
  8. Theinsanegamer

    Theinsanegamer TS Evangelist Posts: 1,528   +1,739

    $350 is an affordable flagship. $500+ is not.

    The main reason this is selling well is the other OEMs have jacked up the price of their flagships in the wake of the iphone X.
    SirChocula likes this.
  9. Lionvibez

    Lionvibez TS Evangelist Posts: 1,456   +621

    There is no such thing as a $350 "affordable flagship.

    In 2018

    You are looking at a entry level phone at that price.

    $500 will only get you a mid range spec phone.

    The current trend with phones going up in prices will only continue as they get more powerful and features added.

    Your expectation of what an affordable phone should cost is very different from what is the current situation in the market.
  10. sac39507

    sac39507 TS Addict Posts: 248   +93

    or some female companionship
    There is such a thing if people stop paying the high price. The simple rules of supply and demand.
  11. Lionvibez

    Lionvibez TS Evangelist Posts: 1,456   +621

    That is a big if.

    And it appears people don't mind paying those high prices and the phones keep selling.

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