Online PC gamers in China will overtake the entire United States population by 2023


TechSpot Staff
Staff member

Leading Asian game market research and consulting firm Niko Partners recently put out a report focusing on the Chinese PC online games market. The report summarizes the 2018 year for PC gaming in China and projects the industry's growth for the year 2023.

It's important to note that a similar milestone was reached by China five years ago when market research company EEDAR revealed at the 2014 Games Marketing Summit in San Francisco that the number of gamers in China had overtook the total number of citizens in the U.S. Now, though, the Chinese online PC community alone is set to beat that figure in the next few years.

It's definitely not been a walk in the park for the overall gaming industry in China as it had its fair share of troubles and government regulations. From banning corpses and blood to temporary freezing licenses for new games to forming a game ethics committee, the online PC games market in China, despite these challenges, has soldiered on to generate an impressive $15.21 billion revenue in 2018.

The leading contributor to this figure was the Esports community. It made $6.3 billion or 41.4 percent of the entire revenue made by the PC online games market. By 2023, Esports revenue is expected to reach $9.5 billion.

Another key takeaway from the report are the number of players who spend money in games. Out of 312.4 million online PC gamers, 79.7 million (25.5 percent) have spent money on in-game items like skins and loot boxes.

With an ever growing community of in-game spenders in China and globally, publishers and developers are likely to further push game-design features like microtransactions, loot boxes and in-game purchases to earn more from releases.

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TS Guru
I had no idea Asians had a thing for dressing up their virtual dolls, plus for real cash. Sounds like they also have a weakness for loot box gambling, and the developers are exploiting it. Have pity on them.


TS Guru
"game-design features like microtransactions, loot boxes and in-game purchases"

Uh, these are money-design (wallet-design) features in my book. They have nothing to do with the purpose of a game.


TS Evangelist
And China is also known for some of the most if not the most cheating tools in the world for games. Tons of Chinese players cheat and tons of cheating tools/software comes from China.
But all that is ok since they have a huge money market. Devs won't ban them for that reason.
I had no idea that some demographics of a country with around 1.5 Billion could possibly overlap a country with fewer than 350 Million.


Math and stuff.