Opinion: AMD Keeps Botching Launches

[cfenton]

13% comes from AMD slides? Perhaps no-one tested with games and settings AMD selected? Cherry picking games and/or other software for presentation slides is normal.

But it sets expectations higher than they should be and then the product looks bad when it's tested by independent reviewers. If AMD says it's 13% faster, but most reviews find it's slower or >5% faster, it looks like AMD was trying to mislead people. It doesn't matter if other companies do it too. No one should be doing it and they should be criticized if they do.

 

[HardReset]

But it sets expectations higher than they should be and then the product looks bad when it's tested by independent reviewers. If AMD says it's 13% faster, but most reviews find it's slower or >5% faster, it looks like AMD was trying to mislead people. It doesn't matter if other companies do it too. No one should be doing it and they should be criticized if they do.

Independent reviews should use same software AMD did if they want to get same results. Again, cherry picking benchmarks is something Every manufacturer does Every time. You should always criticize every manufacturer own benchmark results using that logic.

 

[m3tavision]

But it sets expectations higher than they should be and then the product looks bad when it's tested by independent reviewers. If AMD says it's 13% faster, but most reviews find it's slower or >5% faster, it looks like AMD was trying to mislead people. It doesn't matter if other companies do it too. No one should be doing it and they should be criticized if they do.

Ask yourself this, if Companies didnt cherry pick then NVidia would never win a GPU review, unless the reviewer picks games that nobody would buy a $800+ GPU to play.

How many people went out and bought a GPU for Cyberpunk, or any non-competitive game..?


See..? If frames matter... then you don't buy a new GPU and use gimmicks. AMD did not lie about their frames or performance, it just that AMD raw performance made NV's products look like a gimmick.

 

[brbistas]

That's not just an opinion it is straight down criticism!
Things are not only black and white. AMD does well so far but they adapt the same methods as Intel and Nvidia because they want to make money.
With that said you can still assemble a decent PC for 600$ with an APU on am5 platform , I call this a consumer's win.
A! Small reminder there's nothing better on the handheld market.

 

[b3rdm4n]

Can't say I didn't expect at least one volunteer marketing employee to attempt to excuse away how AMD are botching launches, which they absolutely are. If they can communicate better internally, set expectations correctly and have sharp launch prices, 90% of all these issues disappear. Excusing their woeful behavior and giving them yet another free pass doesn't help them or their potential customers, especially swing customers/conversions.

 

[ferrellsl]

Saying that AMD is botching a release is being generous. They've tested their products long before they hit the market so they well know that the products are lacking and released them anyway. They're being outright dishonest and hoping that average schmucks won't notice and buy their inferior products anyway. And before the AMD fanboys get all b*tthurt, yes Intel is also guilty of this as well.

 

[Gezzer]

All I can say is the "last 2 years"???

AMD has always done this sort of ****, almost from the day they bought ATI. Both with their CPUs and their GPUs.I once heard they were going to market Bulldozer based CPU's as having an insanely high core count, how? By including the iGPU cores. When AMD has a winner like Ryzen they are great and make great marketing decisions. When they have under perfroming products they some how think that deceptive marketing can save their asses. And. It. Never. Does.

 

[HardReset]

All I can say is the "last 2 years"???

AMD has always done this sort of ****, almost from the day they bought ATI. Both with their CPUs and their GPUs.I once heard they were going to market Bulldozer based CPU's as having an insanely high core count, how? By including the iGPU cores. When AMD has a winner like Ryzen they are great and make great marketing decisions. When they have under perfroming products they some how think that deceptive marketing can save their asses. And. It. Never. Does.

Truth is, all this performance bashing comes from people whose just cannot accept fact that AMD made modern CPU that is very effective on modern software. Sad truth is that software will never get modern unless outdated software runs less quickly. That is price on getting forward. Perhaps those same people would still be happy with 32-bit x86 software .Yeah sure

 

[Gezzer]

Truth is, all this performance bashing comes from people whose just cannot accept fact that AMD made modern CPU that is very effective on modern software. Sad truth is that software will never get modern unless outdated software runs less quickly. That is price on getting forward. Perhaps those same people would still be happy with 32-bit x86 software .Yeah sure

I'm not saying that AMD hasn't produced some great products. The majority of the Athlon line were fantastic. But as I said when they missed the mark instead of being realistic and promoting the products for what they were AMD tried to gloss over thing with BS marketing.