Razer is opening its first US-based retail store in San Francisco

By Shawn Knight ยท 4 replies
May 16, 2016
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  1. Gaming peripheral maker Razer on Monday announced it’ll soon be opening its first US-based standalone retail store.

    The shop, which will offer 20 hands-on demo stations of Razer systems, peripherals, audio and broadcast products, will cover nearly 1,300 square feet across two levels. There’s even a 16-foot by 9-foot streaming video wall that will showcase gameplay and other content for onlookers both inside and outside the store.

    Razer said it plans to host weekly gaming events and invites store patrons to stay and play games “all day” if they choose.

    In selecting the location for its first US-based store, Razer said it wanted the retail outlet to be near its global headquarters just across from Moscone Center.

    Min-Liang Tan, Razer co-founder and CEO, said in a press release that San Francisco is a unique global epicenter of creativity, technology and entertainment, and it’s their home town, so creating a phenomenal environment for gamers there was a very special endeavor.

    In 2015, Razer opened retail stores in the Philippines and Thailand.

    The new RazerStore opens to the public on Saturday, May 21 at 10 a.m. PDT. It’s located in the Westfield San Francisco Centre adjacent to 5th St., between Market St. and Mission St. Or if you want to plug it into your GPS, simply enter in 865 Market St., San Francisco, CA 94103.

    Razer says opening weekend will include multiple events and opportunities for gamers to get their hands on premium products including mice, keyboards, headsets, T-shirts and L33t packs (whatever that is).

    Permalink to story.

  2. Uncle Al

    Uncle Al TS Evangelist Posts: 3,185   +1,864

    I could be wrong but it seems in the past that most, if not all, of these ventures fail. Perhaps in the largest cities like NYC is may survive, even thrive, but in the smaller cities they just don't seem to make it very long. No?
  3. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,821   +628

    I give it 6 months, Razer products are mediocre at best with some of the worse build quality around, returns alone are going to force them to shutdown. In a regular retail chain they can absorb the cost of exchanges because they sell actual good products to compensate for the craptastic Razer junk, but if all you selling is Razer junk good luck to you. Perhaps they don't plan on being a profitable outlet which is very possible as well, although because they are cutting out any middle man the profit margins on the product that doesn't get returned may be quite high. Then there's this, which is all I can think about when San Francisco is mentioned.
  4. Greg S

    Greg S TechSpot Staff Posts: 981   +422

    Razer has decent mice. Not a fan of their keyboards at all since they use knock off switches, but whatever. Good for the industry to have more competition. I'm still going to be a corsair fan regardless.
  5. Darth Shiv

    Darth Shiv TS Evangelist Posts: 1,797   +459

    Interesting idea! Maybe it will help with the feedback and support sides of things and result in better quality?

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