Reddit signs lucrative AI content licensing deal with Google in anticipation of IPO

Shawn Knight

Posts: 15,289   +192
Staff member
What just happened? Reddit is putting user-created content to work. The social news aggregator reportedly signed a contract earlier this year with Google that grants a large AI company permission to train its models using the platform's subject matter.

Sources familiar with the matter told Bloomberg that Reddit has been sharing the news with prospective investors ahead of its IPO. The deal is said to be worth around $60 million per year. The identity of the AI company that partnered with Reddit wasn't mentioned, nor do we know how long the contract is good for.

Update (Feb 22): According to Reuters, the unnamed licensee party turns out to be Google.

Insiders told the publication that Reddit generated roughly $800 million in revenue in 2023, an increase of about 20 percent over the previous year. Adding an extra $60 million or so to its bottom line on a yearly basis will no doubt help Reddit's cause as it relates to bringing investors aboard.

Bloomberg previously reported that Reddit has been advised to seek a valuation of at least $5 billion in its IPO, which could take place as early as March 2024.

Reddit's AI content deal isn't the first of its kind, nor will it be the last. Late last year, OpenAI signed a contract with German media company Axel Springer SE to train models using its content. Bloomberg at the time said that deal was valued at tens of millions of dollars. Axel Springer SE is responsible for several well-known media publications including Business Insider and Politico.

In January, Bloomberg reported that the ChatGPT maker was also holding content licensing talks with other news organizations including FOX, CNN, and Time. AI trained on up-to-date news articles would be more well informed and be able to provide more accurate, real-time results compared to those only trained on legacy material.

It remains to be seen how Reddit users will react to their content being used to train AI. Registered users are responsible for the site's content and some can be quite particular about how their data is used.

Image credit: Brett Jordan, Igor Omilaev

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Its a sort of slap in the face, taking all of the user-content, problem solving, complex thinking, channels dedicated to helping others, and baking it into a generative model that haphazardly spits it back to the end-user, this is a tragedy, but at least you won't have people who don't know how to read flooding into forums (*as much)
Reddit's comments are worth it. Guides, discussions and thoughts on almost any topic all there to use by AI.
Reddit deserves that money.
Mentioned by some business magazines several years ago, referring to the inevitability of businesses coming up with many revenue streams to cover costs. What applies to X and Meta also applies to Reddit.
Reddit's AI content deal: interesting but worrisome. Reddit's diverse content can teach AI models to be more complex and understand the nuances of the real world.
Reddit's AI content deal: interesting but worrisome. Reddit's diverse content can teach AI models to be more complex and understand the nuances of the real world.

Such as the vital importance and complexity of /r/cryptocurrency and /r/aww/ to the real world?
Reddit for redditors, money for the owners.

Not so much...
First year. Money for owners, money for stockholders, reddit for redditors as long as the generate money for the first two.
Second year. Money for the owners, not enough money for stockholders so changes have to be made, reddit for redditors as long as they're willing to give up privacy rights to companies like Google which will increase stock price.
Third year. Money for the owners, reddit for stockholders and Google as they incorporate all the data they scrape into reddit users every moment on the web, as well as giving posting priority to corporate "user" accounts.

Then it goes down hill from there. Examples? X, Facebook, etc, etc...