Retailers post a record $7.4B in online sales on Black Friday

Cal Jeffrey

TS Evangelist
Staff member

Adobe Analytics recorded over one trillion visits to more than 4.500 online vendors since November 1 with completed transactions totaling $68.1 billion, far short of analysts' predictions of $143.8 billion. However, Black Friday raked in $7.4 billion in online sales, only $100 million short of projections and a 19.6-percent increase over last year.

Perhaps unsurprisingly, the top selling items sold online on Black Friday were toys and games. LOL Surprise Dolls topped the list of best sellers, followed by Frozen 2 themed merchandise. FIFA 20, Madden 20, and the Nintendo Switch rounded out the top five.

Analysts are predicting that Cyber Monday will be another record-breaker. The day named for online shopping is expected to top $9.4 billion in sales, an increase of 18.9 percent over 2018.

While most of the visits to retailers occurred on smartphones, the largest chunk of sales (59%) occurred on PC. Vendors saw the best conversion rates from visitors on desktops and tablets — 6.9% and 4.8%, respectively.

Smartphone visit-to-sales ratios were much lower at around 2.9 percent, showing that most consumers use their phones for windows shopping while preferring to make purchases from their computers. Despite that, 36 percent of sales completed on Black Friday were conducted via smartphones, a total of $2.7 billion.

Purchases conducted with smartphones have seen substantial growth, a trend that could see phone transactions overtake desktop shopping. Adobe predicts that sales via smartphone will account for about 47 percent of total growth this holiday season. Analyst project that consumers will spend about $14 billion more than last year using their smartphone.

"With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line," Head of Adobe Digital Insights Taylor Schreiner said in a statement. "Small Business Saturday will accelerate sales for those retailers who can offer unique products or services that the retail giants can't provide."

Permalink to story.

 

QuantumPhysics

TS Evangelist
I picked up a 70" Samsung from Best Buy for just $550 doorbuster.

Both Walmart and Best Buy was dead till about 12 noon.
 

texasrattler

TS Evangelist
Stores will be dead as the major holiday is over. Deals are still there for the most part.
Also stores wont be restocked till after Cyber Monday so thats also why online will pick up.
 

QuantumPhysics

TS Evangelist
Stores will be dead as the major holiday is over. Deals are still there for the most part.
Also stores wont be restocked till after Cyber Monday so thats also why online will pick up.

I am very disappointed there were no graphics cards price slashes or SSD price slashes.

I originally tried to wait till Black Friday before I purchased parts, but couldn't hold out.

Now I'm not disappointed in myself.
 

Adi6293

TS Guru
I am very disappointed there were no graphics cards price slashes or SSD price slashes.

I originally tried to wait till Black Friday before I purchased parts, but couldn't hold out.

Now I'm not disappointed in myself.
I'm in a process of buying parts for a full custom loop and was hoping for some good EK sales but that was disappointing also :-(
 

texasrattler

TS Evangelist
I am very disappointed there were no graphics cards price slashes or SSD price slashes.

I originally tried to wait till Black Friday before I purchased parts, but couldn't hold out.

Now I'm not disappointed in myself.
Yea lowest I saw was $40 off the Evga Super 2080. Saw a similar discount on the super 2070.
 

Evernessince

地獄らしい人間動物園
I am very disappointed there were no graphics cards price slashes or SSD price slashes.

I originally tried to wait till Black Friday before I purchased parts, but couldn't hold out.

Now I'm not disappointed in myself.
Rather surprising too. We are at that point where we should start seeing the 2080 and 2080 Ti drop in price given the proximity to next gen cards. I guess we will have to wait for AMD to launch big Navi for prices to drop. Ironically enough there were better deals last black friday. EVGA had 2080 Ti XC models for $1,000 flat. Still wasn't worth it to me but this BF has been utterly disappointing.
 
  • Like
Reactions: yRaz

Latest posts