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Samsung looks to modernize movie theaters with its Cinema LED Screen

By Shawn Knight ยท 15 replies
Jul 13, 2017
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  1. Display technology has progressed at a rapid pace in recent memory yet surprisingly, such advancements haven’t transitioned to movie theaters. That all changed on Thursday as Samsung announced the installation of its first ever commercial Cinema LED Screen.

    The display, installed at Lotte Cinema World Tower in Seoul, South Korea, measures 33.8 feet wide and sports a 4K resolution of 4,096 x 2,160. The HDR-capable screen boasts a peak brightness level of 146fL which Samsung says is nearly 10 times greater than a traditional projector.

    The Cinema LED Screen was first unveiled in March and demonstrated at the Cinemark Century Orleans 18 and XD Theatre located inside The Orleans Hotel & Casino in Las Vegas.

    Samsung said it subjected the display to a series of industry tests to validate its performance and presentation. In May 2017, the Cinema LED Screen became the first product to achieve full compliance with the highly-esteemed Digital Cinema Initiatives (DCI) theater technology standards, acknowledging its ability to showcase the complete color spectrum with unaltered accuracy.

    Perhaps one of the screen’s few shortcomings is the fact that it’s smaller than the average movie theater screen which can range from anywhere between 45 feet wide to more than 70 feet (IMAX).

    HS Kim, President of Visual Display Business at Samsung Electronics, said that through a combination of sharper and more realistic colors, complementary audio (from JBL and Harman) and an elevated presentation, the Cinema LED Screen makes viewers feel as if they are part of the picture.

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  2. yRaz

    yRaz Nigerian Prince Posts: 2,229   +1,306

    I need to get rich so I can install one of these on a mega yacht. I'll never need to eat or sh*t again!
     
  3. Uncle Al

    Uncle Al TS Evangelist Posts: 3,205   +1,879

    Man, can't wait until they come up with an economical wall sized unit for the home market ..... It made me remember The Veldt, also called The Nursery, a short story by Ray Bradbury, Where two children spent excessive time in this room creating all sorts of "events". The parents were worried about the time the children were spending in the room and were going to get rid of it so the children and dreamed up a screen play about africa then lured their parents into the room to see it. the children locked the door. In the distance the parents could see a pride of lions coming ever closer, then there were screams from within the room and later when the door was opened and the parents were gone ..... I lost about a month of sleep over that one!
     
    Last edited: Jul 13, 2017
    Reehahs, Capaill and Kenrick like this.
  4. Kenrick

    Kenrick TS Evangelist Posts: 526   +338

    Interesting. Watching it right now. Thanks!
     
  5. Wizwill

    Wizwill TS Enthusiast Posts: 55   +13

    Bradbury, Asimov, Arthur Clarke And my personal favorite Robert Heinlein, among many other science fiction writers presciently, and probably, catalyzed much of the future we're experiencing today.
     
  6. Greg S

    Greg S TechSpot Staff Posts: 987   +422

    Maybe people will realize that bigger is not necessarily better. I like watching some things much better on a screen that isn't hard to see details at the corners because they are border lining your peripheral vision. It's more enjoyable to sit in a small to medium sized theater compared to giant rooms where someone is guaranteed to be distracting others for whatever reason whether it's a small child, a cellphone, or something else.
     
  7. wiyosaya

    wiyosaya TS Evangelist Posts: 1,745   +646

    As I see it, this will probably go the way of Sony's Crystal Vision TV it showed at CES a few years back. OLED will likely supplant this by the time this technology becomes affordable to the average movie theater.
     
  8. Capaill

    Capaill TS Evangelist Posts: 426   +165

    A nice development though. It could go into the smaller screens at multiplex cinemas until bigger screens become available - if there is a demand for them.
     
  9. mbrowne5061

    mbrowne5061 TS Evangelist Posts: 715   +336

    I think I'll still take a projector over a screen when it comes to movie theaters. Screens are discrete systems, while a projector is continuous. At 'theater-grade' hardware levels, you'll never get the same picture quality out of a screen as you will a projector.
     
  10. captaincranky

    captaincranky TechSpot Addict Posts: 12,759   +2,431

    Esteemed Prince yRaz, even one who is beyond mortal brilliance, can surely not ignore one's human needs. Might I suggest capturing a couple of extra Nubian slaves to bring the royal spittoon and chamber pot to the theater, in the off chance they should become necessary. (y)
     
    Last edited: Jul 14, 2017
    yRaz likes this.
  11. Mighty Duck

    Mighty Duck TS Member Posts: 37   +15

    How comfortable would it be to watch such a bright screen in a dark movie theater? And 4K sounds a little low-res for a giant screen, but I could be wrong.
     
    Uncle Al likes this.
  12. Uncle Al

    Uncle Al TS Evangelist Posts: 3,205   +1,879

    Worse yet, with the screen being so bright they will probably leave the room lights on ..... which really kills the romance of the teens in the back row and makes it impossible for me to sleep through another one of those cartoon chic flicks I end up taking the granddaughter and friends out to on a Saturday night ...... LOL
     
    Reehahs likes this.
  13. That Dude There

    That Dude There TS Enthusiast Posts: 43   +8

    Screens have brightness adjustments people.
     
  14. Mugsy

    Mugsy TS Guru Posts: 402   +21

    The pixels have to be the size of dimes. :(

    Better idea: Block together 40 85" 4K LED monitors (8 across and 5 tall) with no bezel into one giant screen. Far higher resolution and IMAX size. :D
     
    Reehahs likes this.
  15. Reehahs

    Reehahs TS Guru Posts: 523   +284

    Why not install a comfortable throne in front of the screen and have a delivery hatch they use for trash compactors in skyscrapers to let the local delivery man drop food directly into the mouth.

    Better take sunglasses in there because the future is bright...
     
  16. captaincranky

    captaincranky TechSpot Addict Posts: 12,759   +2,431

    The US, UN, and sundry other organizations have tried this in the Sudan. The problem being, one of the local militias always gets to the food before the um, "theater goers". :oops:

    Besides, this sounds like a joke about what happens when you cross airline food with fast food, and drop it down the chimney. Santa has to take a wave off and circles the field a few times before he lands and brings your presents...., to the guy next door. Santa's not stupid. He knows you could get sick and die from garbage like that..

    But only because 50 billion baboons will be talking on their brightly lit "smartphones" 24/7.
     
    Reehahs likes this.

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