Samsung reveals its font-inspired Serif TV

By midian182 · 11 replies
Sep 23, 2015
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  1. While TV manufacturers continue in their quest to make televisions ever thinner, Samsung has just revealed something very different from the paper-slim sets we’re used to seeing: the font-inspired Serif TV.

    In order to come up with the Serif TV’s unique look, Samsung collaborated with French design team Ronan and Erwan Bouroullec. This marked the first time the brothers, who are best known for their furniture design, have worked on an electronic device. “Like typographers designing a letter, we studied both the object and its interaction with the space around it,” said the duo.

    Launched at the London Design Festival yesterday, the Serif TV takes its name from the fact that it resembles the capital letter ‘I’ in a serif font when viewed from the side. The Serif is designed to look like a piece of furniture and even comes supplied with its own legs, giving it a retro, 1950’s CRT television feel.

    Samsung says the Serif TV has been in development for the last three years. The rear of the unit has a “woven fabric panel” to conceal its ports and wires while adding to the overall retro design. The Bouroullec brothers also redesigned Samsung’s existing TV user interface and remote control to make them more intuitive and less complex.

    "Serif TV’s shapes and colours break away from the usual theme of masculine, cutting-edge technology and extra-large dimensions. Serif TV is more subtle; it doesn’t exude power. It is made to fit in the world we live in,” Samsung said on the product’s website.

    There will be three different version of the Serif TV: a 40-inch UHD, a 32-inch full HD, and a 24-inch standard HD. Buyers will get to choose from a white, red or blue set once the TVs become available in the UK, France, Denmark and Sweden on November 22. While Samsung has not said if the Serif TV will eventually be released outside of Europe, the company did revealed that the 24-inch set will cost £499 ($763). No prices have been announced for the larger models.

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    IAMTHESTIG TS Evangelist Posts: 1,255   +454

    I doubt this will catch on... but who knows.
  3. VitalyT

    VitalyT Russ-Puss Posts: 3,663   +1,948

    Some people get excited even about weirder stuff, like Jonathan Ive got excited about a trash bin he saw in a hotel. Thanks it wasn't one of those, though it's still weird.
  4. Teko03

    Teko03 TS Evangelist Posts: 414   +186

    Old people will love this. They tend to like wood a lot for whatever reason.
  5. VitalyT

    VitalyT Russ-Puss Posts: 3,663   +1,948

    Moving into a wooden box soon may have something to do with that.
    Last edited: Sep 23, 2015
    Pessimisticist likes this.
  6. Arris

    Arris TS Evangelist Posts: 4,730   +379

    But I thought "curved" was the new fad? Can I get a curved wooden shelf TV that looks like the letter I from the side? If so, shut up and take my money Samsung!!! (just kidding...)
  7. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    Ive considers himself to be a 'creative' person, he's supposed to see things differently to the average person. Normally one would seek help for such a condition but not Ive, as well as being a so called creative, he's also a master bull s*****r.
    To my knowledge these 'creative' people only become rich & famous once they become dead like Pablo Picasso, Vincent Van Gogh, Rembrandt van Rijn etc... but I've gotta give to Ive, he managed to get himself moderately famous and rich before getting himself planted, probably because of his second talent or by being in the right place at the right time..
    Last edited: Sep 24, 2015
  8. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    I'm not sure if I like it or not, it is different but I do know I won't be getting one anytime soon.
  9. Arris

    Arris TS Evangelist Posts: 4,730   +379

    "The Bouroullec brothers also redesigned Samsung’s existing TV user interface and remote control to make them more intuitive and less complex."

    Sounds a bit crazy for designers that have not worked on an electronic device before. Hopefully its just the buttons on the TV and not the software UI, otherwise this is a very weird decision in my opinion.
  10. theruck

    theruck TS Booster Posts: 124   +35

    Great! frist no cables tv!
  11. Capaill

    Capaill TS Evangelist Posts: 452   +180

    Aw heck, I just like the fact that you can put things on top of it.
  12. Emexrulsier

    Emexrulsier TS Evangelist Posts: 574   +72

    Maybe its because they can't get it themselves...

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