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Steve Jobs reportedly told top executives that TV was a terrible business

By Shawn Knight · 8 replies
Mar 17, 2014
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  1. Much has been said about Apple's ambitions to jump into the television market. Even the late Steve Jobs professed his desire to create a set that was easy to use - going so far as to tell biographer Walter Isaacson...

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  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 7,995   +2,883

    Apple isn't interested in just making a profit, they are only into making a killing. They've got gluttonous investors, share holders and exec's to feed.
  3. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,840   +1,183

    That's pretty ambiguous. Did he mean the TV business as in selling television sets (sounds like he did), or did he mean providing content through their own Smart TV? (what the guy was probably asking about). Apple is known for their software/hardware integration, we wouldn't expect an Apple TV without some terrific software providing the content. Provide the content interface and charge us for it and you'll find your margins. Require a subscription and you'll fix the turn-over problem.

    On a separate note, it's nice to hear an admission from Jobs that there was a goal of product turn-over. It's always been a debate about whether the iPhone was planned to be obsolete via poor performance in new iOS versions and things like the lightning connector.
  4. EClyde

    EClyde TS Evangelist Posts: 1,046   +321

    Good capitalism is never out of style
  5. Smart move by Apple and skidmark still has something negative to say, lol.
  6. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,840   +1,183

    Yeah, but it's true. Look at what happened at the end of 2012 when the iPhone 5 came out. People were lined up around the block to get one all over the country and the stock price went DOWN like $100/share because the consensus was that the 5 wasn't cool enough. Not enough new they said.
    Apple can report a killing on tablet sales and you'll see headlines like 'Analysts disappointed with Apple results.' Apple did so well for so long that now they're expected to do it all the time. People need to understand.. there will not be another iphone-like product for a while.
  7. Railman

    Railman TS Booster Posts: 708   +101

    Interesting to see the Apple TV shown in the picture is UK version.
  8. "During the 2010 meeting..."
    "Fresh off the heels of the iPad 2 launch..."

    This is nitpicking, but you guys should get your facts right. The iPad 2 launched on March 11, 2011.
  9. Holotus

    Holotus TS Enthusiast Posts: 68   +9

    Apple needs to once again change the industry paradigm with another device that'll blow everyone away.

    The original iPhone changed everything, a truly groundbreaking piece of technology.

    If they don't release something by 2015 it may be too late.

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