Survey shows why many iPhone owners never bought an iPhone X

By midian182 · 9 replies
Mar 6, 2018
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  1. Although it was the world’s best-shipping smartphone over the holidays, the iPhone X hasn’t met industry expectations, leading to reports that production is being slashed in half. The relative lack of interest even extended to Apple fans, some whom still haven't bought the new handset, and a new survey suggests what stopped them.

    Piper Jaffray analyst Michael Olson shared the results (via Barron's) of a survey that asked 1500 existing iPhone owners why they haven't bought an iPhone X. Almost half of those that took part—44 percent—chose “because my iPhone works fine.” This implies that Apple's flagship doesn’t offer enough new or exciting features to warrant its high price tag.

    It’s the iPhone X’s $999 starting price that is the second most popular reason why existing iPhone owners didn’t upgrade. 31 percent of respondents said it was simply too expensive.

    While 17 percent of people picked an unspecified reason for not buying the new phone, 8 percent said they preferred devices with a screen larger than the iPhone X’s 5.8-inch display.

    Last week, it was reported that Apple would release a trio of new iPhones later this year, one of which will be the company’s largest handset to date, measuring close to 6.5 inches. There’ll also be a cheaper iPhone with features like Face ID and an edge-edge design. Piper Jaffray notes that these new devices should address the concerns of 39 percent of owners who have not upgraded.

    “Given the next release of iPhones this Fall will likely address both of these issues [price and screen size], we are increasingly confident in our FY19 iPhone estimate of 233.8M, which is ~7M (3%) above consensus (227M). We believe FY19 will provide evidence of the “super-long” cycle we expect will play out as users migrate to “X-gen” devices over a multi-year period,” states Olson’s note.

    1500 users don’t represent every iPhone owner, of course. But it does appear that Apple is listening to complaints about its flagship and addressing them in this year’s lineup.

    Permalink to story.

  2. GreenNova343

    GreenNova343 TS Maniac Posts: 285   +187

    Yep, those would be my top 2 reasons...with #3 being that it's just too big (it's why I bought the 6 & not the 6 Plus in the first place). If I want to hold a tablet-sized object up to my face, I'll borrow my wife's iPad, thank you very much.
    jobeard likes this.
  3. Cubi Dorf

    Cubi Dorf TS Enthusiast Posts: 67   +28

    It not throttle scandal of battery?
  4. bmw95

    bmw95 TS Maniac Posts: 205   +176

    I honestly hope it fades away quickly because designing apps that account for that stupid notch is really annoying.
  5. QuantumPhysics

    QuantumPhysics TS Addict Posts: 198   +118

    Originally, I didn't want the iPhone X because it seemed physically smaller than the 8 Plus.
    But upon owning it, I absolutely love the smaller physical size. The screen may be narrower, but it's slender width makes it easier to hold in the hand without getting cramps. And I have very large hands.

    Too expensive?

    I was able to get my 256GB iPhone X for just $975. I would actually feel dumb if I paid $1250 for it (with taxes).

    Thing is, the flagship phones have been upwards of $900 so I seriously doubt people buying top end phones are terribly upset with a $999 price tag.

    What IS a huge problem is the lack of a 128GB option.

    64GB? for a 4K camera taking photos damn near 10MB?

    I edited a 4K video in iMovie yesterday.

    It was 10GB before editing and dropped down to 1GB after finalizing.

    You absolutely need extra space to finalize your videos.

    I have shot feature length 4 hour films on my iPhone which required more than 40GB of free space and then up to 50GB to finalize. the 256GB gives me plenty of room.

    Now I need 512GB.
  6. Julio Franco

    Julio Franco TechSpot Editor Posts: 7,905   +1,117

    The ugly notch. Surprised it wasnt in the top 3.
  7. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,531   +1,064

    That notch is always remembered in the Samsung's tv spot :)

    I don't know if you have the option in iPhones (I assume there is one but don't really know) to lower the resolution, I never take the maximum of MP photos on my phone, after all the sensor and aperture will make the picture.
  8. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 10,459   +4,340

    "This implies that Apple's flagship doesn’t offer enough new or exciting features to warrant its high price tag."

    That implies that Apple's previous flagship had enough new and exciting features, to keep them from buying the most recent.
  9. rvnwlfdroid

    rvnwlfdroid TS Booster Posts: 188   +45

    I'm not an apple fan but the one question that comes to mind is in response to this part of the article. "There’ll also be a cheaper iPhone with features like Face ID and an edge-edge design." If they can make a new version with additional features and cost less, why not do that to start with?
  10. jobeard

    jobeard TS Ambassador Posts: 12,063   +1,338

    I need a mobile communications device - - not a video walkman. I'm with @GreenNova343 on this one.
    GreenNova343 likes this.

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