The Nvidia RTX 4070 Ti looks set to arrive with a $799 MSRP

[midian182]

Rumor mill: Nvidia looks set to finally unveil the RTX 4070 Ti, aka the rebranded RTX 4080 12GB, on January 3. The card's specs are all but confirmed, but one question gamers still want answered is the price, and how will it compare to the card that team green unlaunched? According to the latest reports and rumors, the next Lovelace entry will land at $799.

The RTX 4080 12GB's $899 price and the difference in specifications compared to the 16GB version caused a backlash that led to Nvidia "unlaunching" the card in October; the company said it was due to the confusing name.

It didn't take long for manufacturer listings to confirm that the RTX 4080 12GB had been rebranded as the RTX 4070 Ti -- a move many expected. The specs are unchanged, but what about the all-important price?

Things haven't been looking too promising this week. First, there was news that RTX 4070 Ti was already on sale in Serbia for the equivalent of $1,400, but tech products in the country sell for obscenely high prices. Then came reports of Chinese retailers taking pre-orders for the card and charging just over $1,000, which is the same MSRP that the RTX 4080 12GB was set to carry in China. However, it was later stated that the 4070 Ti price was actually 10% lower than the RTX 4080 12GB MSRP in the Asian nation.

So, in addition to the specs being unchanged, will Nvidia dare keep the RTX 4070 Ti's MSRP the same as the RTX 4080 12GB in the US? Not according to the latest reports. Several sources claim that Nvidia has informed board partners that the card will have an MSRP of $799, or about 11% less than the never-released RTX 4080 12GB.

This all remains unconfirmed, so take it with a grain of salt, but $799 does seem to line up with Nvidia's pricing strategy for the Lovelace lineup so far. Not too surprisingly, most people believe that price is still way too high, especially when the RTX 3070 Ti arrived with a $600 MSRP. Moreover, there will reportedly be no Founders Edition versions, so expect to see plenty of third-party overclocked models selling for much higher.

If that price proves accurate, Nvidia might find it especially hard to shift the RTX 4070 Ti during a time when consumers are reeling in their spending and desktop graphics card sales drop to their lowest point since 2005. It's led to scalpers being unable to sell the already expensive RTX 4080 16GB above MSRP, suggesting Nvidia could face the same situation with the RTX 4070 Ti. All should be revealed next week.

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https://www.techspot.com/news/97108-nvidia-rtx-4070-ti-looks-set-arrive-799.html

 

[psycros]

"Not too surprisingly, most people believe that price is still way too high, especially when the RTX 3070 Ti arrived with a $600 MSRP."

Well, then MSRP doesn't mean much because that card was around $480 everywhere at launch. This was before the Great Graphic Gouge commenced.

 

[OortCloud]

$800 for a really uninspiring mid-range graphics card. Seems like nVidia is determined to carry on with their over-pricing strategy no matter how poor the sales, and sadly it seems AMD has quietly agreed to go along with it.

 

[R00sT3R]

Moreover, there will reportedly be no Founders Edition versions

Interesting that Nvidia felt compelled to throw their AIBs a bone and let them pre-scalp to absurd price levels.

Looking forward to seeing the $1K Asus versions.....gathering dust on the (virtual) shelves.

 

[Beerfloat]

That's a decent price for a card that could be close to 3090Ti performance in many areas.

 

[loki1944]

No thanks.

 

[R00sT3R]

That's a decent price for a card that could be close to 3090Ti performance in many areas.

Its not 'decent' at all.

The 70 class cards have traditionally delivered 90 class performance of the previous generation....without a huge price increase.

 

[kira setsu]

It'll sell just fine, if there's one thing you can count on with gaming culture it's buying overpriced objects as soon as possible while griping.

I'll just gesture to everything to prove my point...

 

[Beerfloat]

Its not 'decent' at all.

The 70 class cards have traditionally delivered 90 class performance of the previous generation....without a huge price increase.

You're right, 'decent' may be the wrong word. How about really good?
The 3090Ti was 2000 USD when it was released just 9 months ago.

Similar performance for $799? Pretty sweet!

 

[fps4ever]

Other rumors and web talk suggest $899 as the retail price from Chinese retailer conversion prices. Not sure where the $799 is coming from as there is no founders edition of the 4070 Ti.

 

[EdmondRC]

Nvidia is still basing its pricing relative to the performance of the RTX 30 series. The 4070 Ti is likely cheaper to produce than the 3080, it has lower TBD, a much, much smaller die size, etc. However, because it will consistently outperform the 3080 they are pricing it above $700, which is currently about what you can get a 3080 for, it will only out-perform the 3080 by a 10-20% margin mind you, that's a two-year old GPU. The price also comes in under the current selling price of the 3090 Ti, which will outperform the 4070 Ti on average. It's a terrible deal if you look at historical pricing. I would avoid it completely at anything above $599. What is the 50 series going to cost if it is relative to the 40 series?

 

[Atmajaya2020]

In my country the pre-order price of the rtx 4070 ti is over 1000 dollars..
on par with the price of the RTX 3090..

 

[waclark]

Its not 'decent' at all.

The 70 class cards have traditionally delivered 90 class performance of the previous generation....without a huge price increase.

Have you forgotten about inflation? This card is set to deliver 3090 level performance and at $800 instead of the $1500 MSRP of the 3090. So, similar performance and a price decrease.

 

[Lew Zealand]

Wow.

There are a few people here who actually *want* to pay more and are eager to compare very poor pricing to the single *worst* recent example of overpriced halo objects as that's the only way they could even attempt to justify being so badly price-gouged.

Hey if that makes you happy, then enjoy throwing your money away.

 

[emmzo]

You're right, 'decent' may be the wrong word. How about really good?
The 3090Ti was 2000 USD when it was released just 9 months ago.

Similar performance for $799? Pretty sweet!

Well, add that to "really good", depending on the region, the price could surge to over 1000 easily. That's a fcking mid tier card. And I don't even believe it's going to match a 3090.

 

[Alfonso Maruccia]

They have lost their mind.

 

[Geralt]

If NVidia continues like this, gaming will be only for rich people. Even with money enough, I would never give it to them for those cards. No, no, no!

 

[mcnabney]

There is a segment of our community that is perfectly willing to spend a couple grand on a GPU because they either have loads of money or they don't have other interests and they can afford to drop a paycheck or two on one. Their motivations range from having to have the best at all times (how many people replaced 3090s with 4090s?), 'competitive gaming', or just plane old future proofing. Paying far more than an intrinsic value is hardly a new thing in capitalism. With the money that my wife has spent on shoes and purses in her closet she could literally go out and buy a new car. If it makes you happy and you aren't going into debt than spend your money on what you want.

The problem here is that the manufacturers are more than willing to trade some volume for really high margins. In a few years the PC gaming market will shrink terribly and the consoles will be firmly back in the driver's seat of the gaming sector. The sector will suffer across the border in the long term, but the numbers for the next quarter will be great!

 

[Theinsanegamer]

There is a segment of our community that is perfectly willing to spend a couple grand on a GPU because they either have loads of money or they don't have other interests and they can afford to drop a paycheck or two on one. Their motivations range from having to have the best at all times (how many people replaced 3090s with 4090s?), 'competitive gaming', or just plane old future proofing. Paying far more than an intrinsic value is hardly a new thing in capitalism. With the money that my wife has spent on shoes and purses in her closet she could literally go out and buy a new car. If it makes you happy and you aren't going into debt than spend your money on what you want.

The problem here is that the manufacturers are more than willing to trade some volume for really high margins. In a few years the PC gaming market will shrink terribly and the consoles will be firmly back in the driver's seat of the gaming sector. The sector will suffer across the border in the long term, but the numbers for the next quarter will be great!

Will it though? Gamers are prime consumers, there's even a few here justifying $800 for a 70 series with "muh inflation" or "muh 3090". They'll pay for it, and they'll ask for more. Poor people can just make do with nothing until they are willing to go into debt. It's happening everywhere, the gaming I dustry started it a decade ago and the hardware guys are finally sticking their toes in it.

Funny enough the same thing happened in 2008, we went from $830 GeForce 8800 ultras to $380 gtx 285s.

You're right, 'decent' may be the wrong word. How about really good?
The 3090Ti was 2000 USD when it was released just 9 months ago.

Similar performance for $799? Pretty sweet!

The 3080 was $699.

 

[Puckmanoz]

Christ, that’s going to be $1300-1400 aud for a bloody 70’s card………..

 

[Superconductor]

Lots of suckers are always onboard the Nvidia BS caravan...

 

[brucek]

Happy to see this immediately after the preceding story, "Desktop graphics card sales reach lowest point since 2005"

Pricing compared to a fixed historical performance level is never how this worked and if it did the cheapest computer would now cost in the millions to billions.

When your cards can mine crypto during a crypto boom, you can sell in unlimited volume at high prices. Less powerful temporary profit buffs are also available when say a pandemic has shuttered many other forms of entertainment, when the previous generation sold badly, when a new higher monitor resolution is becoming common, and when the consoles switch over to a new generation. In these ways the 30xx generation represented a perfect storm of profit potential. Nvidia set their MSRP prices poorly for that generation in that market.

But the 40xx generation faces vastly difference circumstances and what would have worked two years ago, will not work now. This will become even more apparent as we head down the product stack to the mainstream models where price is a top concern.

Yes, there is a niche of gamer whales, and also of people like game developers who may shop from the same rack, especially at the start of a new generation when a massive jump in power first becomes available. But ultimately R&D budgets need volume. In the current market, Nvidia will have trouble keeping these price levels up for the next two years.

 

[MosquitoSpleen]

If NVidia continues like this, gaming will be only for rich people. Even with money enough, I would never give it to them for those cards. No, no, no!

You do realise PC’s aren’t the only form of gaming right?
Yeah you’ll have to be rich to play on PC but the Series X and PS5 are very affordable and the performance is great especially considering most games have far less issues on them than PC’s do

 

[mcnabney]

You do realise PC’s aren’t the only form of gaming right?
Yeah you’ll have to be rich to play on PC but the Series X and PS5 are very affordable and the performance is great especially considering most games have far less issues on them than PC’s do

I think that Geralt meant PC Gaming, when he/she said gaming.

 

[Mr Majestyk]

Wow, just wow, simply pathetic. $599 would be reasonable and $649 should be very max price. Oh well was never going to buy a Lovelace without 30% price cuts.