Walmart is experimenting with electronic shelf labels, sparking concerns about "dynamic" pricing

[KorvaxChris]

Despite this, both Walmart and Kroger, have assured consumers that they do not intend to use electronic labels for dynamic pricing. Instead, they claim the technology will be used to lower costs and reflect sale prices, not to increase prices throughout the day.

Yeahhh, okay, sure. And I've got an ocean front property in Arizona to sell you.

 

[Ja15harder]

The Walmart I used to work at used e labels. We had to manually program prices on them by scanning them and then the product we wanted it to show.

 

[BobHome]

Honestly, I don't know why people would be freaking out about this. This technology is nothing new and Walmart and Korger aren't the first stores to use this. I highly doubt that prices would change in real-time right in front of a customer. If it did, it would be most likely caused by someone hacking the system.

In general, I am fine with this technology. I recall my retail days when a team of co-workers would have to go around the whole store updating price tags and strips. It's a lot of paper.

I don't recall the battery life span of one of this digital price tags. Hopefully the system tells them if one of them are low. It would be a pain having to patrol and make sure they are still working.

" I highly doubt that prices would change in real-time right in front of a customer."
Well, as someone else posted, 'with cameras and AI' they will know when no one is looking and Zing! New price based on store activity..
And yeah, I really, Really hope this does not happen. But in this current United States of Greed....

 

[Underdog]

As always. Those who have nothing but profit motives running in their veins will think this is a great step forward. The people further down the food chain are the hapless targets.