Where does Intel stand today? Three key challenges ahead

Jay Goldberg

Posts: 75   +1
Staff
Editor's take: Intel faces three sequential problems: fix manufacturing, start designing competitive products again, and win some customers for IFS (Intel Foundry Services). Then they have to keep all that going. Not impossible, just very challenging.

We've been receiving many inquiries lately about the current state of Intel. Since this topic seems to be of great fascination for much of the semiconductor world, we thought it might help to put our thoughts down here.

Intel is presently facing a series of sequential problems. Sequential in the sense that each issue must be resolved before the next can be effectively tackled. The company is working on all of them, but they are interdependent in such a way to confound the company's prospects until each one is resolved.

Editor's Note:
Guest author Jonathan Goldberg is the founder of D2D Advisory, a multi-functional consulting firm. Jonathan has developed growth strategies and alliances for companies in the mobile, networking, gaming, and software industries.

The first problem Intel must overcome is its manufacturing process. The company is structured around its IDM model (Integrated Device Manufacturing), with internally controlled fabs. While they have outsourced some of their production to TSMC, approximately 70% of their revenue still originates from their own fabs.

The company fell off the Moore's Law path several years ago, and is now racing to catch up. The ambitious goal of advancing five nodes in four years has become the company's official slogan. This issue is of existential importance to Intel, and failure to address it could spell a bleak future for the company.

As far as we can tell from the outside, they are on track to reach that goal, but more than a year remains before these advancements can be fully implemented. Achieving this is incredibly challenging, but if we had to make a prediction today, we believe they can reach a level that will allow their products to regain competitiveness, though outpacing TSMC in the near term seems less likely.

This brings us to the second problem. Assuming Intel's manufacturing process achieves an acceptable level, they will then face competition from their products. Here they face a litany of difficulties. At the top of that list is AMD, which has been executing like the proverbial machine. AMD's latest CPU portfolio looks very compelling to customers.

They have introduced significant innovations in the CPU market, such as their chiplet architecture and associated packaging. AMD argues that their current products are more performant and offer a better Total Cost of Ownership (TCO) than Intel. This gap will likely widen as Intel continues to address its manufacturing issues, a process that probably won't conclude until late 2024 at the earliest.

Furthermore, the market is undergoing a shift. In data centers, customers are moving away from CPU-centric systems towards heterogeneous computing involving CPUs, GPUs, and accelerators. While Intel offers GPUs and AI accelerators, their impact in the market is modest, to say the least. It seems Intel is exerting so much effort to survive that they aren't updating their roadmap to adapt to these new realities. We're being generous here, as many believe the situation is far more dire.

Put simply, when Intel entered its current funk in the middle of the last decade, they had one CPU competitor, but today they face a dozen. A revived Intel can face off all these challenges. They still have a solid position in the PC market and long-established relationships with the whole ecosystem, but they need products which can stand on their own.

And then we reach the third problem – they have to keep all of this going. That means investing heavily in advancing their manufacturing process. Even if they can achieve some version of 5 nodes in 4 years, they have to keep moving beyond that. The economics of Moore's Law are punishing, only companies with massive revenues can sustain the pace of investment required.

The third challenge is the ongoing commitment to improvement. This involves heavily investing in advancing their manufacturing process. Even if they can achieve their target of five nodes in four years, they must continue to evolve beyond that. The harsh reality of Moore's Law is that only companies with substantial revenues can sustain the necessary pace of investment.

This problem is deepened by the fact that Intel's fabs produce so much less than TSMC. In order for Intel to sustain the R&D pace it needs to fill up its fab with more than just their own products. This is a matter of compounding. Part of the reason TSMC has become the leader in semis manufacturing is that they produce so much volume, which means they learn faster than everyone else, a critical component of all of this.

So, in order for Intel to sustain itself, in the future it has to build Intel Foundry Services (IFS) into a bona fide foundry competitor. Customers will only consider IFS if they believe it can compete with TSMC. This is why we see Intel's challenges as sequential. Despite persistent rumors of fabless companies considering IFS, we don't foresee this becoming substantial until Intel proves its manufacturing process is both competitive and sustainable. We believe IFS won't significantly contribute to revenue until the end of the decade.

Fundamentally, Intel's greatest challenge is cultural. The company must acknowledge the changing world and adapt accordingly. Over the years, Intel created immense blind spots by focusing inward excessively, losing sight of its diminished stature compared to its glory days. Therefore, it was somewhat disconcerting to hear Intel claim during their recent analyst update that IFS is "The world's second-largest foundry," a calculation that included their internal products. This is akin to taking your hot older sibling to prom. Technically it's true, but it doesn't convey the image they think it does.

While this might seem insurmountable, a few factors favor the company. They have immense internal talent, which appears to be both committed and invigorated. Additionally, they don't need to excel in every aspect. For manufacturing, they don't need to surpass TSMC, merely get close enough so the process no longer undermines their products. They don't need to be the second-largest foundry in the world (excluding their own product), they just need to secure a few fabs' worth of external customers.

Tough, but not impossible.

Permalink to story.

 
I agree with most of what you say except the taking your older sibling to prom comment. Seems a bit out of place given the overall context of the article. But intel does have several challenges in front of it. Especially amd which is a machine. What I’m looking for is how intel addresses performance per watt and efficiency. Perhaps as the nodes shrink, intel’s cpu architects will produce much more power efficient cpu cores. Let’s see! Also I’m looking forward to thunderbolt 5 for more bandwidth and connectivity options.
 
Considering the whipping they taken recently, it might be time to shuffle the team, bring in some fresh blood and give them a few seemingly impossible goals to get them fired up and producing #1 products again ...
 
What I’m looking for is how intel addresses performance per watt and efficiency. Perhaps as the nodes shrink, intel’s cpu architects will produce much more power efficient cpu cores

As intel was sleeping over their laurels for many years and most of the time they (just):

- use heavy marketing and heavy pressure (coff coff monopoly) over brands to buy their chips

- increased performance year over year just with minor adjustments and turbo / frequency ramps optimization. They still do it today, they announce a PL1 TDP but then they use much more the PL2.

That said, with AMD waving right next to their faces, it's difficult to increase speeds to be competitive and decrease the energy consumption at the same time. They weren't used to that... so now they have two options: to be more effective but won't be much faster (risky); or to increase much more the speed than what they achieve in effectiveness (the route they are following).

What I miss is a Surface Pro with a Ryzen Z1 Extreme so I could get decent CPU and GPU performance...

Considering the whipping they taken recently, it might be time to shuffle the team, bring in some fresh blood and give them a few seemingly impossible goals to get them fired up and producing #1 products again ...

You mean the "fresh blood" to get fired? Or the old team? Lol
 
This article doesn't provide any details why Intel has fallen behind, it just states that they did. It was a conscious choice to keep milking their existing technology instead of investing heavily into next generation equipment. Intel chose not to invest in EUV equipment because it was too expensive and unproven at the time. I guess they assume if they weren't willing to take the EUV plunge then no one else would be willing to do so either.

It seems their greed/gamble didn't pay off and TSMC ended up running circles around them. As the old saying goes, you reap what you sow. Even now Intel is more interested in damage control using PR stunts and other nonsense to try and convince everyone that everything is going swimmingly and they're on track to be on top once again. Not only that, but they'll be doing it in record time. Remember their super-nerd CEO's comment about AMD now being in the rear view mirror? Funny stuff.

We'll have to wait and see how things go, but I expect a lot more delays and PR fluff from Intel than actual progress. I'm sure they'll come up with all kinds of gimmicks (maybe a 400W TDP for their next top end chip?) and nonsense to convince us they've caught up.
 
Well, They did It to themselves.
But since monopoly (that They had, and AMD might potentially get) is not good for consumers, I wish them limited recovery.

Now, waiting for nVidia's similar fall from grace.
 
WTF, no more shills in Intel's favor? Do not worry, with 60 billions from uncle sam and 40 billions from Germany they would have a better chance to recover, plus the usual technology theft and bribery they master so well. No love lost for them here.
 
This article doesn't provide any details why Intel has fallen behind, it just states that they did. It was a conscious choice to keep milking their existing technology instead of investing heavily into next generation equipment. Intel chose not to invest in EUV equipment because it was too expensive and unproven at the time. I guess they assume if they weren't willing to take the EUV plunge then no one else would be willing to do so either.

It seems their greed/gamble didn't pay off and TSMC ended up running circles around them. As the old saying goes, you reap what you sow. Even now Intel is more interested in damage control using PR stunts and other nonsense to try and convince everyone that everything is going swimmingly and they're on track to be on top once again. Not only that, but they'll be doing it in record time. Remember their super-nerd CEO's comment about AMD now being in the rear view mirror? Funny stuff.

We'll have to wait and see how things go, but I expect a lot more delays and PR fluff from Intel than actual progress. I'm sure they'll come up with all kinds of gimmicks (maybe a 400W TDP for their next top end chip?) and nonsense to convince us they've caught up.
Intel, which is trying to win back its position as maker of the smallest and fastest chips from current leader TSMC, had previously identified itself as the first buyer of a prototype High NA machine, ASML's EXE:5000.

Intel said on Wednesday it would also buy the first EXE:5200, the first model intended for use in commercial production, which it may receive by the end of 2024.

-Meteor Lake (Intel 4) and Granite Rapids (Intel 3) are EUV and on track.
-PowerVias
-3D Foveros
-Intel is on track to beating TSMC to GAA (RibbonFET).
-Aurora SC installed 2 exFlops (waiting for benchmarks).
-Granite Rapids pushed up from EUV Intel 4 to 2nd gen EUV Intel 3 and coming a quarter sooner since last roadmap update.
-Intel continuing to out ship TSMC (EPYC) near 7:1.
-First Sierra Forest 144-core parts from factory booted OS's within 18 hours.
-AMX on every 4th gen Xeon core.
-Granite Rapids will make use of special DDR5 MCR-DIMM with partner Micron.
 
The majority of custom builds are for gaming. The content creator group is extremely vocal but from a business standpoint catering to them is foolish, the majority of "productivity" based workloads are at the enterprise level, which are negotiated in bulk and have different driver and OS support. They are not meant for consumer workloads.

Intel decided to cater to that niche market of unemployed content creators at the expense of the broader gaming market. It is the exact same argument Intel used to make against AMD, who had the productivity crown but were poor for gaming pre-Ryzen. Additionally Intel themselves would sell to the niche HEDT market. In recent years AMD got better and also rolled that into their consumer line while trying to sell them as gaming CPUs, Intel followed suit and tried to market it the same but couldn't match AMD for gaming, so added the "productivity" while gatekeeping gaming performance gains in terms of cache and single core speed to their 900k models. When AMDs x3d CPUs came to market they had nothing to compete with against that for gaming.

Intel needs a philosophy shift. If they want to focus on productivity and e-cores, they need to split those off and charge higher margins. If they want volume they need to focus on gaming: higher single core, lower latency, more cache.
 
The majority of custom builds are for gaming. The content creator group is extremely vocal but from a business standpoint catering to them is foolish, the majority of "productivity" based workloads are at the enterprise level, which are negotiated in bulk and have different driver and OS support. They are not meant for consumer workloads.

Intel decided to cater to that niche market of unemployed content creators at the expense of the broader gaming market. It is the exact same argument Intel used to make against AMD, who had the productivity crown but were poor for gaming pre-Ryzen. Additionally Intel themselves would sell to the niche HEDT market. In recent years AMD got better and also rolled that into their consumer line while trying to sell them as gaming CPUs, Intel followed suit and tried to market it the same but couldn't match AMD for gaming, so added the "productivity" while gatekeeping gaming performance gains in terms of cache and single core speed to their 900k models. When AMDs x3d CPUs came to market they had nothing to compete with against that for gaming.

Intel needs a philosophy shift. If they want to focus on productivity and e-cores, they need to split those off and charge higher margins. If they want volume they need to focus on gaming: higher single core, lower latency, more cache.


They are big and bad enough to concentrate on all types of SOCs/CPU

low watt vs ARM
Gaming
productivity
Gaming/Productivity
Servers
AI
GPUs
APUs etc

given that AMD chiplet is a huge advantage - which I think Intel hopes to implement as well as Nvidia - being able to combine 7nn with 14nn and 3mm etc

However where will the market grow for foundries and chips - AI/Servers definitely - but with super ARM chips coming to the low end - I think this business is going to be brutal - unless big players have an unspoken peace

Add in cheap Chinese chips to flood the market in definitely the next decade
Life cycles of simple Laptops/PCs and phones . media players will get longer - eg media player - able to do full HDMI 2.3 or whatever - all codecs - and play emulators of old systems seems enough.
All cutting edge stuff will be expensive comparatively and have a short supply of media and games for it maybe

What new things do microwaves , fridges do ?
Once a TV hits 8K to show photos and upgrade 4K content (probably these TVs are only better due to more powerful SOCs for picture processing ) and BT2020 - where do they go from there ? the next colour spectrum is even more BS than BT2020 - whether everyone's eyes can see those very bright , exact freq - that are extremely rare outside of pure lasers etc - Would it actually make a difference to TV viewing? - better to have a nice fatter band of bright red in a cartoon or CGI probably


 
They are big and bad enough to concentrate on all types of SOCs/CPU
...
However where will the market grow for foundries and chips - AI/Servers definitely
...
Life cycles of simple Laptops/PCs and phones . media players will get longer - eg media player - able to do full HDMI 2.3 or whatever - all codecs - and play emulators of old systems seems enough.
...
Once a TV hits 8K to show photos and upgrade 4K content (probably these TVs are only better due to more powerful SOCs for picture processing ) and BT2020 - where do they go from there ?

The answers to your questions is what most have to find:
- 4K lcd tech is cheap
- even mobile phones' chips can encode and decide easily hevc video
- most laptops have enough cpu power for almost everything (I didn't say gpu or battery life)
- there are smart devices all over the places

So... what and where will be those chips needed? VR, 8K 144 fps very high detail RT, 8K foldable or rollable screens, etc. and theeeeen cloud gaming, robots like persons, robot girlfriends, our car or Toaster can be our psychologist, "real" feelings when playing, etc etc.. the sky is the limit.
 
Intel lost the lead the moment they lost their fab advantage. There is a severe knock on impact to their product timeline, while allowing competition to catch up or even overtake them. To spring right back, is no easy feat.
 
Intel's "5 nodes in 4 years" is absolute hogwash because they count Intel 10nm → Intel 7 as a node shrink.

Their horrific chart, that you embedded, shows a hysterical re-writing of Intel's humiliating node shrinks:

22nm
14nm
10nm (massively delayed on all products, esp desktop)
10nm SuperFin (nope; see above)
Intel 7 (nope; see above)
Intel 4 (not on desktop)
Intel 3
Intel 20A
Intel 18A

The last five are your "five" nodes, even as Intel 7 is a ~2018-era process that has between repeatedly tweaked. Renaming Intel 10 → Intel 7 isn't a shrink.

By Gelsinger's count, TSMC has shipped 15 nodes in 5 years!
 
Intel lost the lead the moment they lost their fab advantage. There is a severe knock on impact to their product timeline, while allowing competition to catch up or even overtake them. To spring right back, is no easy feat.

Losing the fab / process advantage was certainly a bug factor. Looking back, they were at times at least two nodes ahead of competing fabs.

What also hurt them was AMD aiming for data center with their Zen chips from the start. AMD knew that if they went for consumer desktop, Intel could simply use their high data center profits to eliminate them from the consumer market. Intel has lost this tool, plus high margin mobile sales.

That brings me to the last part - Intel became lazy since they were so used to eliminate any threat by means of their financial horsepower. It‘s amazing how wads of cash can make a competitor‘s products unattractive. The downside was that they lost their ability to compete and react quickly.

Funny that AMD and nVidia are now doing to Intel what they used to do to many competitors in the past, I.e. starve them of cash / margins.
 
They've got a lot of hurdles to overcome, but between the new massive fabs in Ohio, next Germany, and their aggressive roadmap/timeline, I'm optimistic! Intel will be putting first of kind chips with backside power delivery on the market which will vastly improve performance per watt and is a feature none of their competitors will have for years to come. Not only that, but they learned their lesson and were early adopters on the next generation high-NA EUV lithography equipment only a few of which exist worldwide. Of course we will see what that means when the benchmark results start appearing, but radically improved efficiency+feature size should = game changing products. I'm excited to see what's to come! I may even finally upgrade my trusty old Core series laptop.
 
I dont like Larry Ellison but I like how he said that intel is irrelevant and the future are AMD, arm and (eww) nvidia.

I also hate how the media has conveniently forgiven all of intels anticonsumer and straight up illegal tactics and continue this crusade to keep them relevant.

But see how the same media never gives AMD a fair chance at anything.
 
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This article doesn't provide any details why Intel has fallen behind, it just states that they did. It was a conscious choice to keep milking their existing technology instead of investing heavily into next generation equipment. Intel chose not to invest in EUV equipment because it was too expensive and unproven at the time. I guess they assume if they weren't willing to take the EUV plunge then no one else would be willing to do so either.
As I see it, "Too Expensive" is a common problem of modern companies. "Too Expensive" for what - to maintain their lead? IMO, "Too Expensive" along with complacency and hubris lead to their current dilemma. To me, its as if Intel thought that they were so far ahead with an insurmountable market lead that AMD could never, and would never catch up. Intel needed to learn they were fallible and learn that they did.
It seems their greed/gamble didn't pay off and TSMC ended up running circles around them. As the old saying goes, you reap what you sow. Even now Intel is more interested in damage control using PR stunts and other nonsense to try and convince everyone that everything is going swimmingly and they're on track to be on top once again. Not only that, but they'll be doing it in record time. Remember their super-nerd CEO's comment about AMD now being in the rear view mirror? Funny stuff.
Absolutely.
We'll have to wait and see how things go, but I expect a lot more delays and PR fluff from Intel than actual progress. I'm sure they'll come up with all kinds of gimmicks (maybe a 400W TDP for their next top end chip?) and nonsense to convince us they've caught up.
Intel has relied on this for many years. I don't think that they will be able to continue to rely on it. The market these days is much smarter - that old "Fool me once, shame on you, fool me twice, shame on me." Intel has fooled too many people too many times.
 
Intel is where AMD was more than a decade ago before the spin of the fabs

Lacking technology, lacking scale, lacking in design.

Sadly Intel’s situation is far worse than AMDs than.
At that time AMD was competing against only Intel who would shortly do a face plant on technology, design and leadership, talk about total FUBAR for Intel.

AMD wisely spun off the fabs while Intel is betting it all and sinking too much money and debt into fabs. In some ways the on-shoring due to supply chain from COVID is terrible in giving false hope and dollars to a broken strategy.

The biggest users of leading edge node Apple, and fast followers AMD, Nvidia, Qualcomm, MediaTek, Intel, Broadcom, Microsoft and others all go to Intels IFS competitors. IFS can’t even support Intel competently forget making its competitors successful.

Pat and the current BoD really are showing their complete failure to understand the semiconductor, fabless and foundry business. But again when you look their background are you surprised.

Not a pretty future for the company. Likely an ending line Motorola
 
This article doesn't provide any details why Intel has fallen behind, it just states that they did. It was a conscious choice to keep milking their existing technology instead of investing heavily into next generation equipment. Intel chose not to invest in EUV equipment because it was too expensive and unproven at the time. I guess they assume if they weren't willing to take the EUV plunge then no one else would be willing to do so either.

It seems their greed/gamble didn't pay off and TSMC ended up running circles around them. As the old saying goes, you reap what you sow. Even now Intel is more interested in damage control using PR stunts and other nonsense to try and convince everyone that everything is going swimmingly and they're on track to be on top once again. Not only that, but they'll be doing it in record time. Remember their super-nerd CEO's comment about AMD now being in the rear view mirror? Funny stuff.

We'll have to wait and see how things go, but I expect a lot more delays and PR fluff from Intel than actual progress. I'm sure they'll come up with all kinds of gimmicks (maybe a 400W TDP for their next top end chip?) and nonsense to convince us they've caught up.

Intel thru arrogance and stupidity went big on 10nm and with a schedule that was too aggressive for EUV. The complexity and bet was a failure of epic scale. Internal arrogance and lack of transparency resulted in failure to course correct for many years forever ceding process, manufacturing scaling to TSMC. Once you fall off and don’t have scale the game is lost.

As noted in the article nobody will bet their business on IFS when the Foundry’s offer superior to equivalent with better confidence.

It is ironic that Intel benefited the least when EUV became ready as they were an early and big investor in ASML. It had nothing to with cost and inability to pay. But now they intel has neither scale nor cash to invest in EUV and harvest its capability
 
Intel doesn't stand a chance against TSMC. Intel cannot compete with 9 to 5 Monday to Friday with TSMC 3x8 shifts per day 24/7 that they do in there. Intel will get there sometime...but not that soon and TSMC will be years ahead.
They will bring their people in US because of the Unions and labor rights do not allow them to use US citizens.
https://www.tomshardware.com/news/t...se-workers-to-the-usa-to-speed-up-arizona-fab
For their Arizona fab, IMO, TSMC will be lucky if they can retain workers who want to, essentially as I see it, "donate their lives to TSMC."
 
For their Arizona fab, IMO, TSMC will be lucky if they can retain workers who want to, essentially as I see it, "donate their lives to TSMC."
All fabs run 7x24 and have shifts and 3x8 is easy. Most fab engineers work longer than 8 hours, but all make good money. It is true Intel Arizona is a lazy place staffed with many entitled and dumb engineers
 
All fabs run 7x24 and have shifts and 3x8 is easy. Most fab engineers work longer than 8 hours, but all make good money. It is true Intel Arizona is a lazy place staffed with many entitled and dumb engineers
This has been discussed previously on TS - https://www.techspot.com/news/99008-tsmc-extreme-work-culture-affecting-us-hiring-ceo.html
If you are willing to give up your life, feel free to go work at TSMC Arizona, or anywhere they have a FAB. IMO, if you think killing yourself for your job is the way to live your life, more power to you. I'd give you six-months before you are too burned-out to be an effective, not to mention, a worker who brings creativity to the job every day.

As I understand it, the Japanese went down this road of unlimited fealty to their companies; however, they were unable to sustain it, and, believe it or not, people were found dead at their desks.

People need personal time, and it has been shown in scientific studies that time away from work enhances creativity and problem solving.
 
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This has been discussed previously on TS - https://www.techspot.com/news/99008-tsmc-extreme-work-culture-affecting-us-hiring-ceo.html
If you are willing to give up your life, feel free to go work at TSMC Arizona, or anywhere they have a FAB. IMO, if you think killing yourself for your job is the way to live your life, more power to you. I'd give you six-months before you are too burned-out to be an effective, not to mention, a worker who brings creativity to the job every day.

As I understand it, the Japanese went down this road of unlimited fealty to their companies; however, they were unable to sustain it, and, believe it or not, people were found dead at their desks.

People need personal time, and it has been shown in scientific studies that time away from work enhances creativity and problem solving.
What do you do for a living and what do you hope to reflect on as achievement when you look back.

Belief it or not there are Americans who take pride in hard work and working for a goal and achieving it. Too many people chase quick money these days. US was built on those hungry to fulfill dreams and make achievements.

Japan had its days and its culture eventually undermined them. China was well on the way to worldwide domination till the recent spat. Wonder why the US would do if China shutdown Apple ( Huawei ). Or shut down all battery and laptop exports ( chip equipment ). I don’t endorse or approve their terrible record in business or personal respect. But you can’t deny their larger populations willingness to work hard unlike you
 
Intel placed a big bet on being able to stay competitive with non-EUV for a while longer. Their 10nm process was competitive with the competing 7nm parts from TSMC and Samsung in density because it packed transistors in more tightly, but the larger transistors meant that it was not competitive in power consumption. But it took them a long time to get yields up to par. Intel has been forced into going with higher and higher power limits on the desktop to stay competitive in performance, and they're reaching the end of being able to do that. Most of the chips that Intel is currently shipping are still based on that process, now renamed "Intel 7" to reflect its density.

Now they are FINALLY doing EUV, with their first process using it, Intel 4, coming this year. Only for mobile for now because that's where the power savings of the smaller architecture are needed most. Intel has also outsourced some production of Meteor Lake to TSMC, so not all of those chips will be made in-house.

Their roadmap is ambitious, calling for Intel 3 to go into volume production next year (for their first desktop chips using EUV as well as for the successor to Meteor Lake), and Intel 20A (20 angstroms, aka 2nm) coming shortly after that. Intel needs all of those to work and to have good production yields; if that happens they can remain relevant as a high end chip company. Presumably the Intel 7 fabs will continue running for a while to turn out non-Core chips (the ones that used to be called Pentium and Celeron) for the budget market; there is a large sunk cost in those fabs that Intel will want to squeeze a bit more money out of. We shall see...
 
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