YouTube creators and influencers are developing the next generation of media companies

Shawn Knight

Posts: 12,398   +121
Staff member

YouTube reached new heights in 2018 thanks in large part to the influencer and creator movement.

The number of channels with over one million subscribers nearly doubled in 2018, YouTube CEO Susan Wojcicki revealed in a recent blog post. Those followers are monetizing their audience to great effect as the number of creators earning five or six figure incomes grew more than 40 percent last year.

Wojcicki isn’t exaggerating when she says creators are developing the next generation of media companies – the industry really is changing and it’s the creators and influencers that are leading the push.

It wasn’t all roses, however, as YouTube experienced its fair share of stumbling blocks in 2018.

One glaring pain point was YouTube 2018 Rewind. This annual year-in-review has become the most disliked video on the Internet according to Wojcicki, and of course, that’s not something they’re proud of. Wojcicki even said that her kids told her the video was “cringey.” Ouch. YouTube promises to do better next time around.

For 2019, Wojcicki has three priorities: supporting creators and artists, improving communication and engagement and living up to their responsibility to users.

Lead image courtesy ImageBySutipond via Shutterstock

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VitalyT

Posts: 5,007   +3,886
TechSpot Elite
YouTube did a lot right in 2018 including bolstering its relationship with advertisers and taking measures to countering misinformation
Right by whom - themselves? I'm sure! I can no longer use YouTube without AD blockers, it's all AD-s non-stop all over the place. And to pay them to remove it - I never will, out of principle! I will sooner pay for the software that blocks all the AD-s than Google.

And Influencers? There many other words those people are called these days, none of them are nice, but I won't even go there. Basically, when you run into content from some of those influencers, best is to have a puke bucket at your desk.
 
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seefizzle

Posts: 422   +292
YouTube did a lot right in 2018 including bolstering its relationship with advertisers and taking measures to countering misinformation
Right by whom - themselves? I'm sure! I can no longer use YouTube without AD blockers, it's all AD-s non-stop all over the place. And to pay them to remove it - I never will, out of principle! I will sooner pay for the software that blocks all the AD-s than Google.

And Influencers? There many other words those people are called these days, none of them are nice, but I won't even go there. Basically, when you run into content from some of those influencers, best is to have a puke bucket at your desk.
Google Play Music subscription comes with the Youtube subscription as well. All the music you can handle and no ads on Youtube. You can have all the principles you want, youtube with no ads is sweet.
 
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TsVkK

Posts: 50   +25
I think he doesn't want to feed the greedy machine, on principle. Google is paying artists $0.0056 per play. So just say you listened to it all day every day and the song time average was 5 minutes it amounts to 12h x 12plays x $0.0056 = 80c per day maximum cost, where a subscription costs $3. Hardly anyone will ever listen that much either.

Google has found a new and creative way to exploit people.

Adblock and NoScript together will remove all ads from Youtube without that moral compromise.

I'm with you VitalyT.