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YouTube is stepping away from expensive originals, will instead invest in music and gaming

By Shawn Knight · 4 replies
Mar 25, 2019
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  1. Sources familiar with the matter tell Bloomberg that YouTube is no longer fielding pitches for expensive scripted shows. Casualties of the decision include the comedy “Overthinking with Kat & June” and “Origin,” among others.

    The move, which hasn’t been publicly announced by YouTube, reflects the incredibly high cost of competing with heavyweights like Netflix and Amazon in the original content business. It’s saying a lot when a wealthy tech giant like Google bows out over budget concerns. Apparently, the company concluded that its money would be better spent on avenues like gaming and music.

    Of course, some are arguing that Google was never all that serious with the venture to begin with. Anthony DiClemente, an analyst at Evercore ISI, said that, “In some ways, they never really went all-in on the strategy. That’s like bringing a butter knife to a gun fight.”

    In addition to the aforementioned competition, YouTube will soon have to contend with Apple who is slated to announce its streaming video service later today.

    As was first revealed late last year, YouTube eventually plans to take its original programming in an entirely different direction by making it all available free of charge by 2020.

    Lead image courtesy Bannafarsai_Stock via Shutterstock

    Permalink to story.

     
    Last edited by a moderator: Mar 26, 2019
  2. Uncle Al

    Uncle Al TS Evangelist Posts: 5,292   +3,701

    Going back to "your roots" has usually proven successful for most businesses and this one should be no exception .....
     
    Clamyboy74 and onestepforward like this.
  3. psycros

    psycros TS Evangelist Posts: 2,669   +2,428

    Seems pretty clear at this point Google got wind of Apple TV+ and realized they would have no chance at attracting talent going up against the darling of Hollywood.
     
  4. havok585

    havok585 TS Addict Posts: 201   +58

    Guys,gals, have you noticed something really horrifying with youtube lately? every 1-2 minutes of video you see you get ADS non stop, you know the video ads that appear out of nowhere in the middle of your "binge-watching whatever floats your boat video" ??

    This makes me to just leave the platform altogether, even in the detriment of me not seeing youtube content with adblocks or not.
     
  5. mailpup

    mailpup TS Special Forces Posts: 7,386   +616

    I certainly have noticed that whenever there is an ad YouTube frequently plays two ads in a row.
     

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