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YouTube raises activity requirements for partner program monetization

By Greg S · 6 replies
Jan 17, 2018
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  1. Small and growing YouTubers are going have to overcome a new threshold in order to remain a part of the YouTube Partner Program. As a means to protect advertisers and content creators, Google has opted to add more requirements before allowing channels to display ads and share the profits.

    Beginning on February 20, 2018, all YouTube channels will need to meet a minimum of 4,000 hours of viewing within the past 12 months. Additionally, a channel must have at least 1,000 subscribers to remain eligible for monetization through the partner program.

    These new stipulations are in addition to the previous requirement of 10,000 lifetime views that was implemented in April 2017. If a channel does not meet the new requirements, monetization will be disabled until the need minimums are met. A channel will be reviewed and evaluated for compliance with community guidelines before monetization is restored.

    Google believes that by raising the bar for content creators, advertisers will be more willing to spend on their platform. When YouTube states the new requirements will "better protect creators," that refers to existing content producers that are already well established. "In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable."

    As the number of creators relying on YouTube as their main source of income grows, stable revenue is important. There has been more than a 40% increase in the number of channels earning over $100,000 compared to last year.

    Out of the smaller channels at risk of losing monetization options, 99% of affected channels currently earn less than $100 annually. Out of this group, 90% of channels earned less than $2.50 in December. Diverting more revenue to channels that have an established audience could help prevent further abuse of YouTube's platform without any significant harm to newer creators.

    Permalink to story.

  2. Uncle Al

    Uncle Al TS Evangelist Posts: 4,744   +3,165

    Looks like You Tube is continuing to be all about the money. Can't say that I blame them but any revenue is good revenue and they might be cutting off their nose to spite their face in the long run.
    SantistaUSA and SikSlayer like this.
  3. gusticles41

    gusticles41 TS Guru Posts: 335   +381

    It's a service to viewers, though. It's a bit annoying when you try to watch a short, obscure video and have an advertisement thrown in your face.

    That being said...ad blocker :)
  4. GeforcerFX

    GeforcerFX TS Evangelist Posts: 840   +343

    That ad was more than less likely always google, not the creator, a lot of small channels don't monetize. But google is hosting billions of terabytes of videos and using a crap ton of bandwidth per second, that cost money, any time they can feed a relevant ad to someone they do because it's what allows the platform to even exist.
    SantistaUSA likes this.
  5. SantistaUSA

    SantistaUSA TS Addict Posts: 106   +27

    It sucks for small creators that follow the rules, my channel has over 4200 hours watched in the last 12 months but I have less than 400 subs, so if by Feb 20th I don't reach 1000 subs they will stop monetization. Last year I made $231.60 from YouTube, not a lot but it is something.
  6. Tribalcheetah

    Tribalcheetah TS Rookie

    Yeah, increasing the content requirement to protect current creators.

    That is about the biggest anti-business move I have heard of.

    In economics, increasing the “cost of entry” before a new entity sees returns the more likely you will see less and less new content.

    So what do they plan on doing when there are only 2-3 big channels left?

    I guess that’s why so many you tubers have stores and other donation sites outside of YouTube.
    SantistaUSA likes this.
  7. GeforcerFX

    GeforcerFX TS Evangelist Posts: 840   +343

    I have 12,000 watch hours and only 60 subs, it would take a lot of effort on my part to get the 1000 subs, I have always had decent watch hours, I had 22,000 in 2016.
    SantistaUSA likes this.

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