Sharpen your pitchforks. Speaking at a conference in California this week, Activision Blizzard CEO Bobby Kotick revealed long-term plans to What's more, after downloading the video directly, an "extremely high percentage" of viewers would want to watch it again in a theatrical release, according to Kotick. Such a model would be superior to traditional film studios and would top box office records, he said. The executive didn't share anything too specific, but he did say that Activision is likely to give this a shot sometime within the next five years -- whether partnered or alone.