Microsoft has finally waved goodbye to the Nokia brand, with the newly announced entry-level device Lumia 535 becoming the first smartphone to carry the Microsoft branding.

Measuring 140.2 x 72.45 x 8.8 mm and weighing 146 grams, the device sports a 5-inch qHD display (960 x 540), a 1.2GHz quad-core Qualcomm Snapdragon 200 processor, 1GB of RAM, 8GB of storage, which can be further expanded up to 128GB via a microSD card slot, 5-megapixel front and rear cameras, and 1,905 mAh removable battery which the company claims allows for GSM talk time of up to 11 hours. 

“Innovation should be available to everyone, and we are doing this through the very best integrated Microsoft services free and out-of-the-box, a 5 MP wide-angle front-facing camera and a spacious 5 inch, qHD screen – all at an affordable price”, said Microsoft's corporate vice president for phones Jo Harlow.

On the software side, the Lumia 535 brings along five "free integrated Microsoft experiences", including built-in Skype integration, 15GB of free OneDrive cloud storage, the pre-installed Microsoft Office suite, the Cortana digital assistant, and Microsoft Outlook. 

Microsoft says the Lumia 535 will launch later this month in Russia, Ukraine, China, Indonesia, and the Philippines, followed by Australia, Vietnam, Thailand, and some African countries in December, and Latin America in January next year. Although the Redmond-based company has promised the device will launch in the UK, it hasn't specified exactly when. There are, however, no plans for a US launch.

The Lumia 535 will sell for roughly $135, although the price will vary from country to country.