Just over a week after Xbox One's price cut came into effect, Microsoft has revealed that the console's sales in the US have more than tripled. "Starting as low as $349 in the US, the Xbox One is more affordable than ever this holiday season", said the company’s devices and studios chief Yusuf Mehdi, adding that the overall sales figure is set to hit the 10 million mark "shortly".

An important point worth noting is that Microsoft’s sales figures represent the number of devices shipped to retailers, rather than sales directly to consumers. The last time the company revealed sales numbers was in April, when it reported over 5 million systems had shipped to retailers worldwide.

The Redmond-based company announced last month that starting November 2, the Xbox One will be available for a special, limited-time promotional offer of $349 in the US. The offer, which runs until January 3rd, applies to any Xbox One console, including special edition bundles, offering games like Assassin’s Creed Unity, Call of Duty: Advanced Warfare, and Sunset Overdrive.

The news also comes a month after Sony reported it sold 3.3 million PS4 units worldwide during the three months between July and September, bringing its total unit sales to 13.5 million.

Back in May this year, the software giant announced its plans to release an Xbox One without Kinect, which went on sale the following month. The company later reported that sales in June were "more than double" those in May.