Last fall, a bevy of nude celebrity photos illegally extracted from Apple’s iCloud service hit the Internet. Reddit quickly became a repository for those sharing and looking to find out what all the fuss was about.

Its handling of the situation was questionable at best. The site, notoriously known for defending free speech over the years, seemed to stand by that notion as CEO Yishan Wong issued a statement saying his company was sympathetic to victims of the theft but they weren’t likely to make changes to their content policies as a result of the event.

Almost simultaneously, the thread that served as home base for the leaked photos was banned which created a ton of confusion among users. Shortly after, Wong resigned as CEO.

Jumping back to current day, Reddit said they missed a chance to be a leader in social media last year as it relates to protecting privacy. At a recent company meeting, it was decided that they needed to address the matter.

As such, a revised policy will go into effect on March 10. Under the new policy, any photo, video or digital image of a person in a state of nudity, sexual excitement or engaged in any act of sexual conduct is prohibited unless the person in the media consents to it being posted.

What’s more, Reddit said it recognizes that violent personalized images are a form of harassment that they don’t tolerate and will be removed when notified.