T-Mobile CEO John Legere on Monday hosted its 11th Un-carrier event via livestream from Times Square. Whereas previous iterations have added new wireless features or plans, today's installment focused on giving back to its customers.
In the first of three announcements, Legere revealed the T-Mobile Tuesdays app, the company's take on a loyalty program. Each week, T-Mobile customers will be given a handful of gifts absolutely free.
To kick things off tomorrow, customers can pick up a medium 2-topping Domino's pizza, a small Frosty from Wendy's, a movie rental via Vudu (a code worth up to $5.50) and a ticket from Fandango to see Warcraft in theaters, all free of charge. T-Mobile will be offering reoccurring plus new items each week from partners such as American Giant, Buffalo Wild Wings, MGM Resorts International, Samsung, Shell, StubHub and more. You'll be able to claim goods starting at 5:00 a.m. ET on Tuesday through 4:59 a.m. ET on Wednesday.
What's more, T-Mobile will select a winner each week that'll receive a larger prize. Tomorrow, for example, someone will win a trip on a party bus to a private screening of Warcraft for them and 40 of their friends complete with unlimited concessions.
Other announced prizes include a trip for two to Las Vegas along with VIP access to LAX Nightclub and $100 in Lyft credits, a trip to MLB All-Star week in San Diego with access to the Home Run Derby press conference, an expedition up the Inca Trail to Machu Picchu in Peru plus all accommodations and a trip to New York City to take part in a $10,000 shopping spree from Gilt.
The second Un-carrier move announced today is a stock program called Stock Up. In a nutshell, T-Mobile is giving each primary account holder with a postpaid plan one full unit of stock in the company (currently trading around $43.45 per unit). Newcomers to T-Mobile are also eligible for the offer, we're told.
Users can claim their free share starting June 7 through June 21 via the aforementioned T-Mobile Tuesdays app. You'll need to set up a free brokerage account to do so (details on how to do that can be found by clicking here). What's more, T-Mobile will award users additional units of stock for each new member they refer, up to 100 units per year.
Last but not least, T-Mobile revealed that beginning June 13, all customers will receive an hour of free in-flight Wi-Fi via Gogo for each flight they take. They're also expanding their free in-flight texting to include a number of additional messaging apps including iMessage, Google Hangouts, WhatsApp and Viber.
While the free in-flight Wi-Fi and texting expansion is nice, the real attractions here are the stock offerings and the Tuesdays app. If T-Mobile can keep up the same level of freebies each week, this could be a truly compelling reason for some to switch. As companies like Loot Crate have taught us, people love surprises (especially if they are free).
Full terms and conditions can be found over on T-Mobile's website.