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trademark articles

Blizzard files trademark for 'Compete' eSports service

Debates about its merits as a true sport aside, the success of services like Twitch further highlights the rising popularity of eSports. We’ve already seen major companies like Amazon, ESPN and Google (via YouTube Gaming) get involved so it’s of…

Apple applies for 'iWatch' trademark in Japan

A June 3 filing with the Japan Patent Office reveals that Apple has applied for a trademark for “iWatch” in the Land of the Rising Sun. The device is listed in a category that includes other products like handheld computers…

Apple loses iPhone naming rights in Brazil (update)

The Brazilian Institute of Industrial Property has ruled that Apple does not hold exclusive rights to the "iPhone" trademark in the country. According to the BBC, the decision only applies to handset devices, and won’t prevent Apple from marketing its popular smartphone under the iPhone brand unless IGB Electronica exercises its option of suing for exclusive control over the trademark.

Google gains legal right to use Gmail brand in Germany

Google happily announced on its blog today that @googlemail.com will now become @gmail.com in Germany. This marks the first time in several years that @gmail.com will be the default option for German users. Google had switched to @googlemail.com following a…