Acer CEO says PC prices could fall by 2027, accuses rivals of milking the RAM shortage for profit

Daniel Sims

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In brief: CEOs of major memory manufacturers have made varying predictions of how long ongoing shortages will last, with Acer offering the most optimistic assessment. Accusing other companies of overshooting estimates to influence profit margins, Acer's CEO thinks the worst could pass by the end of next year.

Acer CEO Jason Chen recently told DigiTimes that PC price hikes related to RAM shortages might begin to reverse by late 2027. The statement counters earlier claims from other memory manufacturer CEOs that the situation would continue until at least 2030.

Since last year, explosive demand from AI data center construction has swallowed up supply and quintupled DRAM prices, pushing hardware makers to raise prices across any device that leans on large RAM pools.

PCs, smartphones, graphics cards, and game consoles have all felt the hit, and the fallout has spilled over into demand for CPUs and motherboards too. One recent study found that today's memory market, on a per-unit basis, looks a lot like it did nearly two decades ago.

Estimates on how long the shortage and elevated pricing will last vary widely. Earlier this year, Micron CEO Sanjay Mehrotra predicted the situation would continue beyond 2027. Not long after, SK Hynix CEO Kwak Noh-Jung said shortages would peak in 2027 and supply would stay tight through 2030.

Adata chairman Chen Li-bai went further still, forecasting elevated prices for another decade – despite expansion plans from every major memory manufacturer.

Also read: AI Is Eating All the DRAM

Acer's CEO sees it differently. Chen argues those predictions are less about supply realities and more about prolonging the fat profit margins the AI boom has handed memory makers. He claims supply of most RAM and SSD types has already caught up with demand, and that today's shortages are limited to high-end parts – the fastest DDR5 modules and CPUs like Nvidia's N1X among them.

Chen still expects PC prices to rise 5% to 20% later this year, with a peak in the first half of 2027 before prices finally start easing. New, cheaper supply from Chinese manufacturers like CXMT is a big part of that math, and recent reports suggest Apple is weighing CXMT as a supplier to ease its own cost pressure, even with the company still sitting on the Pentagon's blacklist.

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Even if it does start to reverse, it will take, I think, upwards of 18-36 months to even start to come back down, because of the long term contracts the memory menufacturers have signed with hyperscalers.

And let's be honest, just like Acer has said here, when prices do decrease, if the company gets a 20% reduction in DRAM or NAND costs, I doubt consumers would get half the savings passed on. The companies will just us it to pad their bottom line even more.
 
Maybe he's the only one being honest about it.
It's time for regulators to look further into what might be a sneaky agreement between the manufacturers.
 
They saying the same thing differently:

Prices will peak mid 2027 and then start to fall, but still be “elevated” from the cheap prices of 2025 for a couple years while continuing to fall back to that level.

The difference is sloppy/clickbait journalism, not the predicted trend.
 
They saying the same thing differently:

Prices will peak mid 2027 and then start to fall, but still be “elevated” from the cheap prices of 2025 for a couple years while continuing to fall back to that level.

The difference is sloppy/clickbait journalism, not the predicted trend.
Well it looks like AI hardware demand has already peaked. Oracle is failing, openAI had leaked documents revealing 90% losses last quarter, nVidia and AMD are lobbying to sell their AI hardware to China and the memory companies are trying to lock in price minimums. Further, Q1 of fiscal year 2027 is when these AI companies are going to have to start paying back their debts.

The memory companies are trying to lock in higher memory prices but there was a wildcard they didn't predict which is CMXT and YMNC. They can lock in their rates all they want but that's based on demand numbers in the current market where people aren't paying $600 for 32GB of ram. The big three are going to have to compete with cheap Chinese memory as OEMs try to fill in the gaps in their supply chain.

So while we in the US might be forced to pay stupid high prices because China bad, nothing is stopping these companies from using cheap Chinese memory in other markets
 
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RAM prices will only fall in 2027 if Democrats win the House and Senate in November 3rd as they will force an A.I regulation on Data Centers causing their demands to fall.

If you want to keep paying for overpriced technology and PC components I guess you can always choose the Republicans to keep destroying the economy.
 
RAM prices will only fall in 2027 if Democrats win the House and Senate in November 3rd as they will force an A.I regulation on Data Centers causing their demands to fall.

If you want to keep paying for overpriced technology and PC components I guess you can always choose the Republicans to keep destroying the economy.
I think we just managed to turn DRAM pricing into a campaign commercial.

The article doesn't say RAM prices will fall because Washington regulates AI. Acer's CEO says prices could start easing in late 2027 because supply catches up with demand, with additional cheaper memory from companies such as CXMT playing a role. Meanwhile, TrendForce is actually forecasting AI memory demand to remain strong through 2027 and DRAM supply to stay tight.

And winning the House and Senate on November 3 wouldn't cause some giant AI regulation switch to flip the next morning. The new Congress wouldn't even take office until January 3, and legislation still has to pass both chambers and go through the President.

RAM prices are being driven by global semiconductor capacity, HBM and server demand, fab allocation, production expansion, and consumer demand. Samsung and SK Hynix are Korean, Micron is American, and CXMT is Chinese. Apparently all of them forgot to check which American political party won Congress before setting wafer capacity.

You can dislike Republicans. You can dislike Democrats. That's politics.

But RAM does not check voter registration before deciding what a DDR5 DIMM costs.
 
I think we just managed to turn DRAM pricing into a campaign commercial.

The article doesn't say RAM prices will fall because Washington regulates AI. Acer's CEO says prices could start easing in late 2027 because supply catches up with demand, with additional cheaper memory from companies such as CXMT playing a role. Meanwhile, TrendForce is actually forecasting AI memory demand to remain strong through 2027 and DRAM supply to stay tight.

And winning the House and Senate on November 3 wouldn't cause some giant AI regulation switch to flip the next morning. The new Congress wouldn't even take office until January 3, and legislation still has to pass both chambers and go through the President.

RAM prices are being driven by global semiconductor capacity, HBM and server demand, fab allocation, production expansion, and consumer demand. Samsung and SK Hynix are Korean, Micron is American, and CXMT is Chinese. Apparently all of them forgot to check which American political party won Congress before setting wafer capacity.

You can dislike Republicans. You can dislike Democrats. That's politics.

But RAM does not check voter registration before deciding what a DDR5 DIMM costs.
If you think regulating A.I won't face a favorable outcome in RAM pricing for consumers then you missed the point on what made RAM prices to go up in the first place.
 
If you think regulating A.I won't face a favorable outcome in RAM pricing for consumers then you missed the point on what made RAM prices to go up in the first place.
Nobody missed that point. AI demand absolutely helped drive RAM prices up.

What you apparently missed is that wasn't your original argument.

Your argument was...

Democrats win Congress - regulate AI - data-center demand drops - RAM gets cheaper.

That's a political prediction dressed up as semiconductor economics.

RAM prices aren't controlled by one demand lever. They're affected by fab capacity, HBM consuming wafer capacity, server DRAM demand, production lead times, long term contracts, new fabs coming online, consumer demand and additional supply from companies like CXMT.

In fact, TrendForce currently expects AI demand to remain strong in 2027 and DRAM supply to remain tight, while Acer is talking about prices easing as more supply comes online.

So yes, AI helped cause the shortage.

No, that doesn't magically prove "vote Democrat and your DDR5 gets cheaper."

That's not how economics works. That's how campaign bumper stickers work.
 
Nobody missed that point. AI demand absolutely helped drive RAM prices up.

What you apparently missed is that wasn't your original argument.

Your argument was...

Democrats win Congress - regulate AI - data-center demand drops - RAM gets cheaper.

That's a political prediction dressed up as semiconductor economics.

RAM prices aren't controlled by one demand lever. They're affected by fab capacity, HBM consuming wafer capacity, server DRAM demand, production lead times, long term contracts, new fabs coming online, consumer demand and additional supply from companies like CXMT.

In fact, TrendForce currently expects AI demand to remain strong in 2027 and DRAM supply to remain tight, while Acer is talking about prices easing as more supply comes online.

So yes, AI helped cause the shortage.

No, that doesn't magically prove "vote Democrat and your DDR5 gets cheaper."

That's not how economics works. That's how campaign bumper stickers work.
And my point still the same....

Since Republicans are incapable of regulating A.I and its data centers keeping ram prices way up, our only hope is for the Democrats this November to take control as it's universally known as they are the only political party that want to regulate it in turn slowly normalizing demand and with it technology pricing.
 
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