Amazon wants to bring its ticketing business to the US

By midian182 ยท 4 replies
Aug 11, 2017
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  1. When it comes to selling event tickets in the US, Ticketmaster is king. It would take a massive company with almost limitless resources to challenge its dominance – two attributes that describe Amazon. According to a Reuters report, the online retail giant is looking to partner with American venue owners to sell event tickets.

    Amazon already runs its Amazon Tickets program in the UK, where it outsells Ticketmaster for some events, and the company has plans for it to expand into Europe, Asia, and the States. A job posting last year said Amazon wanted its initiative to become “the world’s premier destination for purchasing tickets.”

    For Amazon, a US ticketing business could be another incentive for more people to sign up to its Prime service, while music acts and sports teams could use it to sell their merchandise alongside event tickets.

    To try and break the grip of Ticketmaster parent company Live Nation, which controls 196 concert venues, Amazon has reportedly “offered to write sponsorship checks worth millions of dollars to the venues.” But one of the hurdles it faces is over control of the ticket buyers’ data.

    The company has also approached one unspecified sports league about selling tickets on the second-hand market, much like StubHub.

    “[O]ur vision goes beyond just selling tickets as we aim to disrupt the entire live entertainment experience, including what happens before, during and after the show,” states the 2016 job post. “The ticketing business is ripe for innovation and improvement, as much of the industry has not fundamentally changed since the 1970s.”

    With the animosity people feel toward Ticketmaster over the processing fees it adds to ticket prices, Amazon could already have the advantage of public support when it does decide to enter the US ticketing market.

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  2. Uncle Al

    Uncle Al TS Evangelist Posts: 3,992   +2,473

    IF they can put into check all the scalpers that buy up large blocks of ticket ahead of events, then it is a welcome addition, although their track record doesn't support this. TicketMaster never made a worthy attempt to put a stop to it, fearing reprisals from the artists that want maximum sales to boost their revenue's. Unfortunately, it is a perfect example of the old business theory "Whatever the market will bear" where those that have the cash get the benefits.
    Reehahs likes this.
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,279

    Ticketmaster may be the masters right now but it's not uncommon or unusual to see the mighty come crashing down and landing in an unsightly heap in literally the blink of an eye and as monolithic as Amazon is, they're not immune to that phenomenon either. Nothing lasts forever.
    Reehahs likes this.
  4. Cubi Dorf

    Cubi Dorf TS Member Posts: 54   +21

    Ticketmaster better clean up their act fast. Amazon will rule the world
  5. Andro D

    Andro D TS Rookie

    Good, screw ticketmaster. They charge something like a 50% "convenience fee", making it almost not worth while to buy tickets online. Last time I went to Vegas I just went to the box office and saved like $100 for two tickets.

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