AMD's Frank Azor is confident there will be no Ampere-like shortages with the RX 6000

Shawn Knight

Posts: 12,581   +123
Staff member
The big picture: AMD is expected to reveal more information about its upcoming Radeon RX 6000 series graphics cards at a presentation scheduled for October 28. With any luck, Nvidia's supply of RTX 30 Series cards will improve between now and then.

Nvidia’s launch of the RTX 3080 last week and the RTX 3090 just days ago didn’t exactly go according to script. In both instances, overwhelming demand from legitimate buyers and bots / resellers resulted in shortages that led the GPU maker to issue multiple apologies to scorned gamers.

AMD, meanwhile, is confident that it won’t experience such shortages when it launches its Radeon RX 6000 series cards later this year.

In a recent post on Twitter, user Andre Elijah expressed frustration in not being able to purchase an Nvidia 3090 on launch day. “$10 says AMD will be a paper launch too,” Elijah added.

Frank Azor, chief architect of gaming solutions and marketing at AMD, caught wind of the tweet and couldn’t help but reply.

“I look forward to taking your $10 J,” Azor said.

As Hot Hardware highlights, Nvidia partnered with Samsung for its GeForce RTX 30 series and word on the block is that yields of the 8nm chips might have been low, hence the initial inventory woes. AMD, on the other hand, is working with TSMC and its 7nm process is quite refined at this point.

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Farkinell

Posts: 42   +36
RTG need to stop tweeting and actually give us something to stop people piling onto the next shipment of RTX 3***.

Facetious one or two word tweets, silly poems etc is not good marketing and does not give me confidence they have a product to rival nvidia.
 

The Tech Gen

Posts: 8   +2
Well... the hype definitely isn't as high so it helps :)
You sure about that? 😂

We're still over a month away and there is a new article about "Big Navi" every single day. It is only going to get larger as the date draws closer. I mean hell we're reading into one line sentences from AMD's marketing director tweets. But you could be trolling, if that is the case, I digress 🤣
 

hahahanoobs

Posts: 3,011   +1,193
Frank has denied making any supply guarantees. The bet was only about it not being a paper launch. Because of this, we aren't sure what the bet was all about because NVIDIA launched with some volume as well - and technically wasn't a paper launch either.

Oh Frank....
 
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Evernessince

Posts: 5,403   +5,992
RTG need to stop tweeting and actually give us something to stop people piling onto the next shipment of RTX 3***.

Facetious one or two word tweets, silly poems etc is not good marketing and does not give me confidence they have a product to rival nvidia.
If you are that excited to buy a 320w+ GPU with only moderate performance gains, more power to you.

Nvidia's response this entire generation has indicated that they are positioning themselves against competition. I'll take Nvidia's advice and see what AMD has to offer.

Frank has denied making any supply guarantees. The bet was only about it not being a paper launch. Because of this, we aren't sure what the bet was all about because NVIDIA launched with some volume as well - and technically wasn't a paper launch either.

Oh Frank....
If AMD cards are sold out in less than a second like Nvidia's, that's a paper launch. Technically any amount greater than 1 isn't a paper launch and that's preciously why humans aren't robots that only operate on strict rules.
 

texasrattler

Posts: 986   +432
AMD isnt Nvidia, good or bad, Nvidia has some really good PR with the fact their cards are the best. Yes you can find cheaper cards like AMD but they just arent as good as nvidia. Whether it be performance or driver issues, AMD lacks a killer/beast card. Even if they do have one this time around, the reason it will still be in stock is 2 things, nvidia is sold out or there is nothing else to buy. A lot have alrdy decided nvidia is king of video cards so when anyone else brings out something, if they cant beat the king they just get dismissed. Its going to happen again. Sure AMD may sell and make money but again they aint Nvidia and most want nvidia. That wont be changing anytime soon.
 
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defaultluser

Posts: 26   +25
Well... the hype definitely isn't as high so it helps :)

Truth

But even with this lower hype, AMD has always had trouble keeping supply of their larger cards. You can partially blame one-year shortages of the 290X on miners, but AMD's low production targets was also to-blame (they had already seen what happens when you give the HD 5850 to coin miners for $270...it disappears from retail shelves for nearly a year!) They would have known what such a low price card as the 290 would have done to demand (and should have ordered more.)


The Fury X also suffered from six months of poor availability,

Vega 64 (just a die shrink of the Fury X) was also impossible to find at anywhere near MSRP for its first year...even though the Etherium market crashed just 3 months into the thing's intro.

AMD has never been able to meet the demand for their big boards, and that has always been why NVIDIA massively outsells them in the high-end.

My guess: they didn't want to get stuck with excesses Vega 64 mining stock, like Nvidia did with Pascal...but if you can't take risks, you don't sell enough to make a dent in consumer mind-share.

You don't encourage new buyers when your last four cards were impossible to find...they will not wait.
 
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Bulllee

Posts: 43   +16
This from Evernessince "Nvidia's response this entire generation has indicated that they are positioning themselves against competition. I'll take Nvidia's advice and see what AMD has to offer."
Take heed.
 

madboyv1

Posts: 1,604   +494
In before there's suddenly a wide restocking of 30x0 cards to retain outlets the eve of 6000 series being released.
 

Squid Surprise

Posts: 3,440   +2,335
I've never seen anyone line up or have to wait or walk away disappointed looking for an AMD anything.
I assume you only mean their GPUs.... cause it's pretty tough to get some of their CPU models...

But I suspect there's a few warehouses overflowing with Radeon VIIs...
 

Srhnd

Posts: 8   +12
Frank Azor retracted/clarified his words and in the end it did not seem like there will be no supply issues. He just wanted to say it will not be a paper launch. But NV also did a real launch despite the supply issues so...
 

mongeese

Posts: 411   +63
Staff member
I assume you only mean their GPUs.... cause it's pretty tough to get some of their CPU models...

But I suspect there's a few warehouses overflowing with Radeon VIIs...
They didn't make many Radeon VIIs. Although, to be frank, I wouldn't be surprised if we end up with warehouses of big Navi. Ampere is just so good.
What is that even?

Is that like a 10900k?
Nice. Also a surprisingly valid point: the margins on these low end chips are pretty small, so they're careful not to make too many so they don't make a loss. Excess 3600's, for example, can be sold at a discount next generation but they can't do that with a 3300X.
 

daimag

Posts: 12   +0
AMD latest APU, CPU and GPU are all on TSMC 7nm. Their priority will be their OEM bound APUs and then it'll be their new Zen 3 CPUs. So Frank probably needs to fight for more allocation from their top management.
 

Irata

Posts: 854   +1,210
TechSpot Elite
AMD isnt Nvidia, good or bad, Nvidia has some really good PR with the fact their cards are the best. Yes you can find cheaper cards like AMD but they just arent as good as nvidia. Whether it be performance or driver issues, ...
Seems like you haven‘t been following the 30x0 launch soap opera too much. After the initial hype it pretty much looks like a sh1t show with the few cards that were sold encountering crash issues, HDMI 2.1 issues with OLED TV...