Atari to break ground on first video game-themed hotel later this year

Shawn Knight

TechSpot Staff
Staff member

Atari, an early pioneer in the electronic entertainment industry, is hoping its latest business venture will conjure up the same sort of excitement it was once associated with.

The company on Monday announced a partnership with GSD Group to build video game-themed Atari Hotels in the US. The unique lodging experience will offer guests the latest in augmented and virtual reality experiences with select locations even being able to accommodate esports events.

Atari CEO Fred Chesnais said they are interested in building a space that will be much more than just a place to stay.

The idea isn’t totally original, however, as MGM Resorts in 2017 set about building a 30,000-square-foot esports arena at the Luxor hotel and casino in Las Vegas. The HyperX Esports Arena, as it is called, isn’t the destination’s main attraction but has no doubt influenced some visitors’ decision to stay there.

The first location is set to break ground later this year in Phoenix, Arizona. Additional builds are being planned in Austin, Seattle, San Francisco, San Jose, Las Vegas, Chicago and Denver.

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TS Evangelist
Realistically, you want to have one of these in every major city center.

NYC, LA, Vegas, Atlantic City, etc.

Thing is...if video gaming is the theme, my guess is you'd want to use the convention space to host video game related rallies, meets, swaps, etc.

You'd have to have broadband internet for gaming throughout the building.

A number of other services targeting gamers and possibly cosplay, anime tourists.

Can that really stay profitable?


TS Evangelist
Just watch them NOT have an arcade. That's how stupid the brand's handlers have been since the 80's.


TechSpot Paladin
Atari, an early pioneer in the electronic entertainment industry
Don't say that. The current Atari has nothing to do with that Atari. It's basically a marketing firm trying to make the most money out of the Atari IP.

It might not be far fetched but I don't think I would be booking the "Donkey Kong" suite for my honeymoon!
I'm guessing that's because you're not planning a honeymoon any time soon?