Atari, an early pioneer in the electronic entertainment industry, is hoping its latest business venture will conjure up the same sort of excitement it was once associated with.
The company on Monday announced a partnership with GSD Group to build video game-themed Atari Hotels in the US. The unique lodging experience will offer guests the latest in augmented and virtual reality experiences with select locations even being able to accommodate esports events.
Atari CEO Fred Chesnais said they are interested in building a space that will be much more than just a place to stay.
The idea isn’t totally original, however, as MGM Resorts in 2017 set about building a 30,000-square-foot esports arena at the Luxor hotel and casino in Las Vegas. The HyperX Esports Arena, as it is called, isn’t the destination’s main attraction but has no doubt influenced some visitors’ decision to stay there.
The first location is set to break ground later this year in Phoenix, Arizona. Additional builds are being planned in Austin, Seattle, San Francisco, San Jose, Las Vegas, Chicago and Denver.